Wednesday, February 8, 2023
- 11:00a - 5:30p: Registration Open
- 1:30 - 4:00p: Legal Summit (Separate Fee)
- 5:00 - 7:00p: Welcome Cocktail Reception
Thursday, February 9, 2023
- 8:00a - 5:30p: Registration Open
- 9:30a - 12:00p: Managers Summit (Separate Fee)
- 10:15 - 10:30a: Managers Summit Break
- 12:00 - 1:00p: Managers Summit Lunch
- 1:00 - 2:15p: Welcome and Keynote
- 2:15 - 2:30p: Break
- 2:30 - 3:15p: Breakout Sessions
- Mitigating Risks and Handling Property Damage
- The Insiders Guide to Financing Your Self Storage Property
- How to Train Your Customers
- 3:15 - 3:30p: Break
- 3:30 - 4:15p: Breakout Sessions
- How to Market Properly When Self Storage Demand Declines
- Effectively Owning an Unmanned/Automated Self Storage Facility
- Restore, Rebuild and Replace Your Way to a More Modern Self Storage Facility
- 4:15 - 6:30p: EXPO!
- 5:00 - 6:30p: Cocktail Reception in EXPO
Friday, February 10, 2023
- 7:00 - 11:45a: Registration Open
- 7:00 - 8:00a: Breakfast
- 8:00 - 8:45a: Breakout Sessions
- Retaining Tenants After the Lease is Signed: A Marketing Strategy
- Corroboration & Collaboration: The Importance of Corroborating Data and Collaborating with Third Parties to Determine Site Feasibility
- Reputation Management 101
- 8:45 - 10:45a: EXPO!
- 10:45 - 11:30a: Roundtables
- 11:30 - 11:45a: Break
- 11:45a - 12:30p: Breakout Sessions
- Managers Working Smarter, Not Harder
- Developing? Explore the Boat & RV Storage Movement
- Smart Moves that Actually Help You Enjoy Your Tech
- 12:30 - 12:45p: FSSA Annual Business Meeting
Be sure to catch Tommy leading a round table on Friday!
Round Table Discussion: Marketing Alphabet Soup: Understanding the Marketing Acronyms that Actually Matter
Discussion Leader: Tommy Nguyen - StoragePug
Times: Friday, February 10 @ 10:45-11:30a
SEO, CTA, GBP? There are lots of acronyms that show up in marketing. What do they all mean? And which ones do you need to pay attention to? In this roundtable, we'll explain the top marketing acronyms and how they matter for your self storage business. Some acronyms we'll tackle: SEO, GBP, CTA, CPL, CRO and PPC. You don't need to have a marketing Ph.D. to understand self storage marketing. Join us as we break down these terms!
