How to Show Up in ChatGPT

June 3, 2025

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5 min

How to Get Your Self Storage Business on ChatGPT

ChatGPT (and many other AI models) use Bing information to generate results, so you need to exist on Bing if you want to rank on ChatGPT. Here’s how:

  • Create an account on Bing Places
  • Import your Google Business Profile to Bing
  • Enable syncing for automatic updates
  • Create profiles on Yelp, BBB, and other citation sites
  • Make sure all the information everywhere is up-to-date and accurate
  • Get more good reviews from your customers
  • Get mentioned elsewhere on the internet

Source: Darren Shaw of Whitespark

I’m always writing about Google. 

I want every last operator to optimize their Google Business Profile. I want everyone to be rabid about getting reviews. I want solid internal linking, lots of customer-focused keywords, and plenty of helpful content on each page.

I’ve told people not to worry too much about other platforms, because Google is the big dog. Google has around 90% of total search volume, and other search engines work very similarly. So, if you win at Google, you’re likely to win elsewhere, too.

But that might be changing.

You need to care about Bing now.

You don’t need a course in high-level Bing SEO, but you do need a Bing Places account that you pay attention to.

That’s not because Bing suddenly has a huge influx of new users. Bing has just gotten a handful of really important new users: ChatGPT and the other major AI models.

New to AI? Get started with our AI in Self Storage article!


Should I worry about getting my business in AI answers?

Yes, local businesses should start working on appearing in AI answers now. Most major search companies are investing heavily in AI, and Google is in the process of adding AI search answers to every conceivable query.

There’s a decent chance that all searches will involve AI in the near future.

Whether we like it or not, the companies that run the internet are doubling down on AI. 

Better to get ahead of it than to play catch-up.

How do I set up a Bing Places profile for my self storage facility?

If you’ve already got a Google Business Profile (and you should), you can import all your information to Bing. 

This is quick and easy:

  1. Go to https://www.bingplaces.com/
  2. Click “New user”


  3. Click “Import from Google Business Profile now”

  4. Check “I want to sync my business data at regular intervals”

  5. Hit continue

If you don’t have a Google Business profile already, make that first (please, for the love of roll-up doors). 

Learn how to make and optimize your Google business profile here!

Self storage ranking factors for AI

Once you’ve got your Bing Places profile set up, you’ll be eligible to show up in ChatGPT results. But how do you get the AI to actually recommend you?

Here are the steps you need to take to rank on ChatGPT and other AI:

  • Be the best - Your business needs to be one of the best-reviewed in the area. If customers don’t leave you good reviews, the AI won’t recommend others to visit. This is true across Bing and Google, and it’s important to the actual humans who want to rent a storage unit.
  • Full and complete Bing Places profile - Make sure your Bing Places profile is fully filled out, accurate, and up-to-date. If the AI algorithms are uncertain about your business, they will recommend someone else.
  • Rank well organically on Bing - If your overall self storage SEO is strong, Bing and Google will both consider your website a good option. 
  • Complete profiles on alternative ranking sites (Yelp, BBB, etc.) - AI will double-check your business with Yelp, Better Business Bureau, Facebook, and other places you might get listed. Make sure your business exists on all other citation sites, and that the information is up-to-date and accurate.
  • Recent reviews on Bing and GBP - Recent reviews are better than old reviews, to people and to AI. If you don’t have recent reviews, or if your recent reviews are bad, AI will not recommend your business.
  • Getting mentioned (on Bing or anywhere else online) - Check out the next section!

Getting additional mentions

AI bots hold almost everything that’s on the internet, and they use that knowledge to answer questions.

That means the angry interchange you had on your old Yelp profile? ChatGPT might have read that.

But also, the article on the local high school website mentioning your sponsorship of the rafting team? They read that too!

For traditional SEO, positive reviews and backlinks work as a vote of confidence for your website and your business. For AI SEO, mentions can do the same.

More mentions = more prominence. Some mentions are better than others, of course! If people talk about how good your service is on a forum (like Reddit), that’s great. If you win an award in the local paper, that’s even better.

  • Rating/review sites
  • Forums
  • News
  • Chamber of Commerce
  • Sponsorships
  • Citations
  • Social media

The more times an AI sees your business in its training data, the more likely you are to show up in a response.

So, get out there! Sponsor stuff in your community. Join the Chamber of Commerce. Post (a little) on your business’s social media. 

But don’t sacrifice your other self storage marketing to do this stuff. If you market well and get good reviews, AI will pick up on that even if you don’t sponsor the local basketweaving cooperative.

Make a Bing Places profile, though. Just in case the robots do take over.


Here are some of my other favorite posts to check out!

At StoragePug, we build self storage websites that make it easy for new customers to find you and easy for them to rent from you.

Before you worry about AI,
make sure Google knows where to find you!

Google Business Profile Playbook - Cover Shadow