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Free Self Storage Resources πŸ“š

eBooks, Guides, and Videos to help you grow your self storage business.

Developing Your Best Company Asset

Gabfocus: Developing Your Best Company Asset

In this session, Stephanie Tharpe and Sue Haviland discuss how your management team is the front line of every facility. They tackle topics like manager training, evaluating performance, and how to create avenues of growth and motivation for a healthy, prospering storage facility.

Moderators: Tommy Nguyen
Featured Speakers: Stephanie Tharpe and Sue Haviland

Category: Self Storage
Focus: Owners and Managers
Aired: August 6th, 2020
Duration: 1:05:12

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The Magic of Photography and Videography

The Magic of Photography and Videography for Self Storage


We’ve all heard the saying β€œA picture is worth a thousand words.” This is especially true for modern marketing websites, Google My Business Listings, and social media.

Learn how photos and videos can support your marketing efforts and drive more rentals!

Beating the Competition

Gabfocus: Beating the Competition

In this session, Bob Vamvas and Tommy Pug break down how to stay ahead of competition and the keys to differentiate yourself from the facility down the road. Panelists also discuss value-based pricing, important metrics to track sales, and how to keep your managers motivated.

Moderators: Melissa Huff 
Featured Speakers: Bob Vamvas and Tommy Pug

Category: Self Storage
Focus: Owners and Managers
Aired: July 24, 2020
Duration: 1:05:12

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Top 11 Self Storage Tools & Resources

Top 11 Self Storage Tools & Resources

There are so many tools and resources out there to choose from!

That's why we asked self storage experts for their favorites.

From survey software to SEO dashboards, these tools and resources cover the spectrum, and we hope they're useful to you and your team.

Get this List β†’

Making Yourself a Company Asset - Manager Session

Gabfocus: Making Yourself a Company Asset - Manager Session

In this session, Cindy Ashby and Melissa Huff break down the fundamentals that every self storage manager should know. Panelists also discuss roles and responsibilities managers should possess, tenant relations, employee growth, and best practices to take ownership and set obtainable goals.

Moderators: Tommy Nguyen 
Featured Speakers: Cindy Ashby and Melissa Huff 

Category: Self Storage
Focus: Owners and Managers
Aired: July 16, 2020
Duration: 1:12:07

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Self Storage Tools - Our Favorite Resources

Gabfocus: Self Storage Tools - Our Favorite Resources

In this session, our panelists break down their favorite self storage tools they use for budgeting, training their managers, customer surveys, social media tools, competitor insights, call centers, customer text messaging, online visibility, and more! Whether you are a manager of a facility or opening one for the first time, Denise and Jess offer tools you can use to take your facility to the next level.

Moderators: Tommy Nguyen and Melissa Huff
Featured Speakers: Denise Bowley and Jess Casto 

Category: Self Storage
Focus: Owners and Managers
Aired: June 25, 2020
Duration: 1:12:42

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Top 10 Podcasts and Books for Managers

Top 10 Best Podcasts and Books for Self Storage Managers

As a manager, your qualities as a business leader and storage expert are what make or break your facility. 

You’re making decisions across a range of topics from marketing to sales to HR to maintenance. So, how do you do your best work and how do you get better at it?

We've gathered our Top 10 Podcasts and Books to help self storage managers take their storage expertise and business knowledge to the next level.

Get this List β†’

Real Estate in Recession

Gabfocus: Real Estate in Recession

In this Session, John and Stacey break down the economic shift in the 2008/2009 financial crisis versus the current global health crisis. They discuss the current bidding landscape for self storage investors and why it’s still a great time to buy, as well as looking into self storage trends across the map.

Moderators: Tommy Nguyen and Melissa Huff
Featured Speakers: John Chang and Stacey Gorman

Category: Real Estate
Focus: Owners and Managers
Aired: June 18, 2020
Duration: 1:03:15

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Be Ready - Storage Law & Legal Preparation

Gabfocus: Be Ready - Storage Law & Legal Preparation

Our legal experts break down how to navigate the CARES Act, PPP funding, evictions, lien sales, and employee liabilities as an operator during COVID-19. Panelists share best practices for understanding each state's legal restrictions and regulations dealing with tenants as well as the benefits of e-signature for rental agreements.

Moderators: Tommy Nguyen
Featured Speakers: Scott Zucker and Melissa Huff

Category: Legal
Focus: Owners and Managers
Aired: June 4, 2020
Duration: 1:16:12

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True Qualified Demand

Gabfocus: True Qualified Demand

What is your True Demand at your facilities? This session dives into all facets of your self-storage facility’s demand, an essential component for any facility owner and manager to increasing profits and valuation of your current facility in any economic environment.

Moderators: Melissa Huff and Tommy Nguyen
Featured Speakers: Phil Murphy, Eric Thordsen, Paul Darden

Category: Operations
Focus: Owners and Managers
Aired: May 28, 2020
Duration: 1:03:23

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Revenue Management

Gabfocus: Revenue Management

What are the major expenses of running a facility? How do you know what parts of your business to adjust? How do you best monitor your revenue? Check out this Gabfocus Session to hear how self storage experts and operators keep track of their bottom lines.

Moderators: Melissa Huff and Tommy Nguyen
Featured Speakers: Peter Spickenagel, Jim Mooney, James Appleton, Jim Ferguson, Denise Bowley, Scott Worden, Bob Vamvas

Category: Operations
Focus: Owners and Managers
Aired: May 14, 2020
Duration: 1:12:05

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The Whole Customer Experience

Gabfocus: The Whole Customer Experience

What kind of impression do you leave on your customers? What’s it like renting from you? What makes them stay and what makes them leave? Check out this Gabfocus Session to hear how other self storage owners and operators focus on their customers.

Moderators: Melissa Huff and Tommy Nguyen
Featured Speakers: Jim Mooney, Sue Haviland, Jess Casto, Phil Murphy

Category: Operations
Focus: Owners and Managers
Aired: May 7, 2020
Duration: 1:33:00

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Tenant Acquisitions

Gabfocus: Tenant Acquisitions

What are best practices to convert leads into paying customers? How do you keep track? What are the best tools? Check out this Gabfocus Session to hear how other self storage owners and experts are keeping their facilities full.

Moderators: Melissa Huff and Tommy Nguyen
Featured Speakers: Stephanie Tharpe, Chad Lundberg, Scott Worden, Holly Fiorello

Category: Marketing & Technology
Focus: Owners and Managers
Aired: April 30, 2020
Duration: 1:20:28

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Maximize Your Online Exposure

Gabfocus: Maximize Your Online Exposure

What are cost-effective ways to advertise online, especially during the COVID-19 pandemic? What tools are available to get more reviews? Should I use social media? Our panelists dive into the world of Google and share best practices for facilities large and small.

Moderators: Melissa Huff and Tommy Nguyen
Featured Speakers: Jennifer Perkins, Chad Lundberg, Jess Casto, Christina Alvino

Category: Marketing
Focus: Owners and Managers
Aired: April 23, 2020
Duration: 1:26:06

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Automated Operations

Gabfocus: Automated Operations

Are you offering No Contract Rentals? What about online payments?  Come see what tools and integrations are out there to boost your efficiency and revenue while maintaining the safety of your team and customers.

Moderators: Melissa Huff and Tommy Nguyen
Featured Speakers: Stephanie Tharpe, Jim Ferguson, Jane Sauls, Phil Murphy, Scott Worden, Bob Copper

Category: Operations
Focus: Owners and Managers
Aired: April 16, 2020
Duration: 1:16:01

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Giving Managers the Tools to Succeed

Gabfocus: Giving Managers the Tools to Succeed

  • Learn what you can do to empower your manager and maximize their potential.
  • With more people working remotely than ever before, this is a session you don't want to miss.
  • What are you doing differently during this time?

Moderators: Melissa Huff and Tommy Nguyen
Featured Speakers: Stephanie Tharpe, Sue Haviland, Cindy Ashby, Jim Ross, Denise Bowley, Ben Hendricks, Jason Lee, Jim Mooney

Category: Operations
Focus: Owners and Managers
Aired: April 9, 2020
Duration: 1:12:03

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Gabfest Welcome Address

Gabfest Welcome Address

Meet your hosts, panelists, and emcee. Get ready for an awesome time.

  • 12 Action-packed Panels
  • 20+ Peers (Owners, Managers, and Operators)
  • 30+ Pros (Operations, Marketing, Technology, Lending, Portable, Legal)

You can relive the entire, all-day event. Watch from anywhere at any time. 

Aired: March 17, 2020
Duration: 8:54

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Hiring Best Practices

Hiring Best Practices

Tips to hire and train good people and the benefit of hiring right the 1st time!

Pros: Jim Mooney Jr and Bob Cooper
Peer: Stephanie Tharpe

Category: Operations
Focus: Owners
Aired: March 17, 2020
Duration: 31:08

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Giving Managers the Tools to Succeed

Giving Managers the Tools to Succeed

  • How to Audit Yourself and Operational Auditing
  • Learn important tips and tools managers need to succeed
  • Discover how to support managers remotely

Pros: Cindy Ashby, Jim Ross, and Denise Bowley
Peers: Ben Hendricks and Jason Lee 

Category: Operations
Focus: Owners and Managers
Aired: March 17, 2020
Duration: 29:16

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Chaos to Control: How's & Why's of Online Auctions

Chaos to Control: How's & Why's of Online Auctions

  • No auction day chaos
  • Follow the same legal process
  • Keys to online auction success

Pros: Pete Whittingslow and Alonna Ross
Peers: Stephanie Tharpe and Bob Vamvas

Category: Marketing and Technology
Focus: Owners and Managers
Aired: March 17, 2020
Duration: 31:10

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Legal Minute

Legal Minute with Jeffrey Greenberger

Self Storage Legal Expert, Jeff Greenberger, discusses topics such as photo ids, chip readers for self storage, and online auctions. Special guest Damon Emerson (Storable.com) joins to share his experience with tenant insurance and protection plans.

Pros: Jeffrey Greenberger
Peers: Stephanie Tharpe

Category: Legal
Focus: Owners and Managers
Aired: March 17, 2020
Duration: 32:07

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Revenue Management

Revenue Management

  • Best Practices for Collections Communications
  • The Impact Tenant Insurance has on Revenue
  • Decreasing Liability while Increasing Revenue
  • Tools to help with Revenue Management
  • Rent rate increase strategies

Pros: Scott Worden, Peter Spickenagel, James Appleton, Jim Ferguson
Peers: Jim Mooney

Category: Operations
Focus: Owners and Managers
Aired: March 17, 2020
Duration: 29:27

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Maximize Your Online Exposure

Maximize Your Online Exposure

  • Get Better Reviews on Google
  • Crush Social Media as an Independent Operator
  • Gain Customer Loyalty
  • Get in Front of More Customers on Google

Pros: Tommy Nguyen and Christina Alvino
Peers: Jennifer Perkins, Chad Lundberg, and Jess Casto

Category: Marketing and Technology
Focus: Owners and Managers
Aired: March 17, 2020
Duration: 31:07

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Tenant Acquisition

Tenant Acquisition

  • Referral Source Tracking Through the Rental Process
  • Tying Marketing Efforts to Revenue
  • Top ROI Marketing Channels Driving Rentals
  • Learn how to determine Cost Per Lead and Cost Per Rental
  • Technology Options to Improve Operations

Pros: Tommy Nguyen, Scott Worden, Holly Fiorello
Peers: Chad Lundberg, Matt Clark

Category: Marketing and Technology
Focus: Owners and Managers
Aired: March 17, 2020
Duration: 28:33

The Whole Customer Experience

The Whole Customer Experience

  • How Do We Look? Taking a hard look at how your customer sees your self storage operation
  • Best practices for amazing customer experience 
  • Disaster Preparedness and COVID-19
  • Exit Surveys

Pros: Jim Mooney and Cindy Ashby
Peers: Jess Casto and Phil Murphy

Category: Operations
Focus: Owners and Managers
Aired: March 17, 2020
Duration: 29:48

Automated Operations

Automated Operations

  • Automation and COVID-19
  • Automation to rent more units
  • Automation to improve customer retention

Pros: Bob Copper, Terry Campbell, Jim Ferguson
Peers: Jane Sauls, Raheem Amer, Melissa Huff

Category: Operations
Focus: Owners and Managers
Aired: March 17, 2020
Duration: 32:07

Self Storage Financing: A Look at SBA Loans

Self Storage Financing: A Look at SBA Loans

  • Interest rates
  • SBA 7a
  • SBA 504
  • How has COVID-19 impacted closings
  • How to get financing for your new self storage business

Pros: Terry Campbell
Peers: Jane Sauls, John Manes

Category: Lending and Finance
Focus: Owners
Aired: March 17, 2020
Duration: 26:10

Creative Ideas for Relocatable Rentals

Creative Ideas for Relocatable Rentals

  • Maximize property usage and increase rental revenue with relocatable units
  • Using relocatable rentals provides a strategic and scalable way to grow your site
  • Expand your brand by adding portable storage service to your business model.

Pros: Lisa Maloney
Peers: Bob Copper

Category: Operations and Development
Focus: Owners
Aired: March 17, 2020
Duration: 32:43

State of Self Storage: Trends and Numbers

State of Self Storage: Trends and Numbers

  • Self Storage Performance in 2019
  • Self Storage Trends
  • 2020 Outlook
  • Impact of COVID-19 on Self Storage New Construction

Pros: Cory Sylvester, Anne Williams
Peers: John Lindsey

Category: Operations and Development
Focus: Owners 
Aired: March 17, 2020
Duration: 30:28

Self Storage Websites eBook Cover

Self Storage Websites: 8 Ways to Convert Leads

Learn how to convert your web traffic into paying tenants!

The Importance of a Responsive Self Storage Website. Furthermore, 89% of people are likely to recommend a brand after a positive brand experience on mobile.

Self Storage Marketing Playbook Cover

Self Storage Marketing Playbook

Why Does your Storage Facility Need Marketing?

How Do I Get Good Reviews from Customers? This is where your customer service relationships are so crucial.

Self Storage Investing Playbook

Self Storage Investing Playbook

  • Where to build a storage facility?
  • Software & the Self Storage Industry
  • Self Storage Conversions
  • Automation in Self Storage
  • Zoning Laws and Requirements
  • How to Fill Empty Units
5 Ways to Increase Occupancy and Boost Revenue at your Storage Facility.

5 Ways to Increase Occupancy and Boost Revenue at your Storage Facility

Payments: The first and most important step you can take that will maximize results by turning website traffic into tenants, is taking your storage facility online

Portable Storage Ebook

Portable Self Storage Playbook

Entering or Expanding Self Storage Business Operations with Portable Storage

Gain nuanced decision making by diving into the matters of delivery, driving, and additional costs of providing portable containers to customers.

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