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Self Storage Blog

    Self Storage Digital Marketing Plan: 10 Things to Include

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Developing a digital marketing plan for your self storage facility might seem overwhelming.

    However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic plan.

    We’ll look at the general components before moving on to the technical aspects.

    Rent Portable Storage Containers on your Website [SiteLink API]

    Your browser does not support SVG Tommy Nguyen

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility's website.

    As portable storage containers gain popularity amongst renters, traditional self storage operators are adding portable (mobile) storage options to their list of amenities.

    Renters want a seamless experience when shopping for storage online, so it is essential to offer user-friendly tools that keep customers engaged on your website.

    Automating Your Self Storage Facility

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Automation is the future of self storage. Most facilities already have some level of automation, and an increasing number are fully automated—operating with limited or no staff and relying on automation for everything from security to rentals to door locks.

    Are promotions and discounts beneficial to my storage facility?

    Your browser does not support SVG T. J. Williamson

     StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    The self-storage industry is booming in the United States, which is excellent for self-storage owners and managers. However, with great opportunity comes great competition.

    As you look around at your primary market area, you may begin to wonder: Should I be offering discounts and specials?

    Should I Use Push Rate Pricing? [Online Rentals]

    Your browser does not support SVG Richard Jeffords

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility's website.

    It is essential to have multiple strategies in place for the appropriate time to begin increasing your rates to maximize success in the self storage industry.

    1. Know Your Local Surroundings

    To begin, you must focus on street rates, or the basic monthly rental rates that your managers will quote to any potential new customers. 

    What are the Best Places to get Reviews for Storage Facilities?

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Online reviews are an essential part of doing business today. The 2017 BrightLocal survey on local consumer reviews uncovered these findings:

    85% of consumers trust online reviews as much as personal recommendations.
    • Positive reviews make 73% of consumers trust a local business more.
    • 49% of consumers need at least a four-star rating before they choose to use a business.

    StoragePug Founders Featured on SouthFound Podcast

    Your browser does not support SVG Richard Jeffords

    Meet the StoragePug founders: Matt Huddleston, Tommy Nguyen, and Richard Jeffords. Join us on the podcast hosted by Jonathan Mills Patrick of the SouthFound podcast, the voice for southern startups.

    Online Rentals for Self Storage | Cart Abandonment

    Your browser does not support SVG T. J. Williamson

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility's website.

    Storage operators use many different vendors to keep their self storage facility operation running smooth. As you evaluate different vendors, make sure they meet your expectations and values. Your values should be incorporated into the practices of your business so that your customers have a great experience.

    Most managers and storage operators do not have degrees in coding or search engine optimization (SEO). For this aspect of your business, you will have to find an outside vendor to help you build a website and any online systems that need to communicate with your self storage operating systems.

    Showcasing Reviews on Your Self Storage Website

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Showcasing customer reviews on your self storage website adds credibility and trust. After all, you’re not the one touting your facility’s awesomeness—your satisfied tenants are!

    Another reason to showcase reviews? According to a BrightLocal Consumer Review survey, “Positive reviews make 73% of consumers trust a local business more.”

    How to Handle Negative Self Storage Reviews

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    It is a storage facility owner’s worst nightmare to have their facility associated with a negative search result—whether it be a negative review, article, or blog post. We have good news and bad news about getting rid of negative information on the Internet.

    The bad news is that it can be challenging and expensive to get something negative removed—especially if it is on a site that you don’t control.