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Posts in Value Pricing

In the industries of airlines, hotels, and car rentals; value pricing (as known as value-based pricing, convenience pricing, or value-optimized pricing) is a common practice to maximize profits and revenue. Value-based pricing is one of a few different methods to price goods and services. The basics of the methodology are stated as the ability to price units based on the various degrees of value they provide to each particular consumer segment. Similarly, services can have various tiers of service cartered to the varying levels of entry or acceptance each different consumer segment desires.

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