Self storage operators need a plethora of tools to do business, but in addition to doing business, generating leads and having the capacity to allow for potential consumers to find your facility or business takes additional effort. Having online tools and a modern website with functionality helps but also taking full advantage of learning, implementing, and curating your search engine optimization and keywords will be a game changer for your business. SEO, whether it's for industry distinction, local differentiation, or competitive specialization helps people find you.
Self storage facilities, for the most part, serve local renters. We satisfy the needs of our community. That's the basic composition of local business, even if somewhat oversimplified. We know, however, that things are really more complicated than that.
Technology has changed the way consumers find and relate to businesses and brands.
Google's "3 Pack" is a list of three competing businesses serving local customers in a particular city or town. It includes the businesses' phone numbers, their review score, and other information.
You can click one of the three businesses to get more information about it. Besides paid advertisements, the 3 pack is the first thing you see on a Google search engine results page (SERP).
Search Engine Results are now Locally-Relevant
By now, everyone knows that having an online presence for your business is not enough. It’s vital nowadays your storage facility can be found online.
That means integrating Search Engine Optimization best practices to make sure when people go online to search for a service such as “self-storage facility,” they find your business.
Think online reviews don’t matter? Think again!
According to Forbes, taking control of online reviews on sites such as Google My Business is “the single most important thing [businesses] can do to attract new customers.” Why? Because 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.
You’re the owner of a self-storage facility, and you have all of your bases covered: you've invested in the layout of your facility, the location, the security, and surveillance, offer outdoor storage units and indoor climate-controlled storage units that are well-lit and inviting.
Your office support staff is friendly, knowledgeable, helpful and always available. You offer competitive pricing and terms. You offer sign-up bonuses and deals.
The problem is, people can’t find you online.
StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.
Naming a self-storage facility can seem like a daunting task. There are so many self-storage companies out there that it can be challenging to come up with a unique name for your self storage investment.
You may be tempted to get as unique and noteworthy as you can when choosing a name, but there are some additional things to keep in mind beyond just being able to register the name for legal purposes.
Are you looking to dive into the self storage industry? Or have you already taken the plunge?
Whether you are thinking about it or have already started the process, the next question is if you should use self storage management software, or not.
The easy answer is: yes.
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Before beginning a self storage SEO (Search Engine Optimization) campaign, you need to be aware of the keywords that will get you leads.
What is your target customer searching in Google to find your storage facility?
Once you know those keywords you can begin the process of moving up on Google!
As a self storage owner or marketer you may be wondering; how long it takes for SEO to get results for storage facilities?
The answer to this is simple. It depends on your self storage website and your level of SEO expertise.
That being said you can typically expect results within 2-4 months.
