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Self Storage Blog

    Why the Google 3 Pack Is Crucial for Storage Facility Marketing

    Your browser does not support SVG Amanda Myers

    Self storage facilities, for the most part, serve local renters. We satisfy the needs of our community. That's the basic composition of local business, even if somewhat oversimplified. We know, however, that things are really more complicated than that.

    Technology has changed the way consumers find and relate to businesses and brands.

    How Reviews Help Your Storage Facility Rank in the Google 3 Pack

    Your browser does not support SVG Rachel English

    Google's "3 Pack" is a list of three competing businesses serving local customers in a particular city or town. It includes the businesses' phone numbers, their review score, and other information.

    You can click one of the three businesses to get more information about it. Besides paid advertisements, the 3 pack is the first thing you see on a Google search engine results page (SERP).

    How to Rank in the Google 3 Pack

    Your browser does not support SVG T. J. Williamson

    Search Engine Results are now Locally-Relevant

    By now, everyone knows that having an online presence for your business is not enough. It’s vital nowadays your storage facility can be found online.

    That means integrating Search Engine Optimization best practices to make sure when people go online to search for a service such as “self-storage facility,” they find your business.

    What is Local SEO

    Your browser does not support SVG Sophie Nguyen

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Local SEO is one of the most important things you can do for your self-storage business.

    About 80 percent of your potential customers will search online for self-storage companies before selecting one to call and give their business.

    If you aren’t using local SEO techniques, they may never know your facility even exists.

    Use Local SEO to Get Your Self-Storage Facility Found

    Your browser does not support SVG Richard Jeffords

    You’re the owner of a self-storage facility, and you have all of your bases covered: you've invested in the layout of your facility, the location, the security, and surveillance, offer outdoor storage units and indoor climate-controlled storage units that are well-lit and inviting.

    Your office support staff is friendly, knowledgeable, helpful and always available. You offer competitive pricing and terms. You offer sign-up bonuses and deals. 

    The problem is, people can’t find you online.