Self storage facilities, for the most part, serve local renters. We satisfy the needs of our community. That's the basic composition of local business, even if somewhat oversimplified. We know, however, that things are really more complicated than that.
Having an online presence for your business is not enough. It’s vital nowadays your storage facility can be found online. That means integrating SEO best practices to make sure when people go online to search for a service such as “self-storage facility,” they find your business.
Local SEO is one of the most important things you can do for your self-storage business. About 80 percent of your potential customers will search online for self-storage companies before selecting one to call and give their business.
You’ve heard much talk about Search Engine Optimization (SEO) and Search Engine Marketing (SEM), and you’ve even considered spending some money on online advertising, or on a firm that can help you rank higher in online searches. Most online searches have a local component.