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StoragePug

Self Storage Blog

    Self Storage Marketing

    StoragePug is a self storage marketing company. We help storage facilities attract visitors, rent more units & keep tenants happy. Modern marketing for self storage.

    Self Storage Digital Marketing Plan: 10 Things to Include

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Developing a digital marketing plan for your self storage facility might seem overwhelming.

    However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic plan.

    We’ll look at the general components before moving on to the technical aspects.

    Automating Your Self Storage Facility

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Automation is the future of self storage. Most facilities already have some level of automation, and an increasing number are fully automated—operating with limited or no staff and relying on automation for everything from security to rentals to door locks.

    Are promotions and discounts beneficial to my storage facility?

    Your browser does not support SVG T. J. Williamson

     StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    The self-storage industry is booming in the United States, which is excellent for self-storage owners and managers. However, with great opportunity comes great competition.

    As you look around at your primary market area, you may begin to wonder: Should I be offering discounts and specials?

    How to Handle Negative Self Storage Reviews

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    It is a storage facility owner’s worst nightmare to have their facility associated with a negative search result—whether it be a negative review, article, or blog post. We have good news and bad news about getting rid of negative information on the Internet.

    The bad news is that it can be challenging and expensive to get something negative removed—especially if it is on a site that you don’t control.

    Rent Exchange: Should You Barter With Units At Your Storage Facility?

    Your browser does not support SVG Jennifer Pfliegler

    Bartering (exchanging good or services for other goods or services without using any money) has been used for centuries and predates the use of money.

    In the self storage industry, bartering (also known as rent exchange) usually involves trading a storage unit for goods and services.

    Here are examples of some ways that self storage facilities barter:

    Taking Your Self Storage Facility into the Age of Digital Marketing

    Your browser does not support SVG Amanda Myers

    In the past, word of mouth, radio advertising, or even an ad in the newspaper was enough to get your self storage facility a little extra attention, but not anymore.

    Today, 91% of adults search online for their needs, whether it’s to purchase directly from an online retailer or to decide whom they want to shop with locally.

    Determining if Live Chat can Help Your Storage Facility

    Your browser does not support SVG Richard Jeffords

    Live chat offers have become a common support tool in e-commerce and online business. You may have started noticing this trend yourself!

    Consumers are becoming accustomed to their questions being answered quickly and conveniently via live chat.

    Customers can perceive live chat as more convenient or accessible than picking up the phone or email.

    Self Storage Marketing Playbook [Free eBook]

    Your browser does not support SVG Matt Huddleston

    For even the most seasoned self-storage experts, planning your marketing strategy can seem like an overwhelming task that is becoming increasingly complicated in the digital age.

    Whether you're looking to find new clients, boost revenue, or get your brand name out there, smart and well-designed marketing can be the #1 factor in what makes or breaks your self-storage business.

    If you're nervous about elevating your marketing game or have trouble wading through all of the questionable internet information out there, StoragePug's got your back.

    The Power of Online Reviews for Self Storage

    Your browser does not support SVG Jennifer Pfliegler

    According to Forbes, online reviews are the best thing that ever happened to small businesses, including self storage facilities. Consider these statistics compiled by Invesp:

    • 90% of consumers read online reviews before visiting a business.
    • 88% of consumers trust online reviews as much as personal recommendations.
    • Customers are likely to spend 31% more at a business with “excellent” reviews.
    • 72% say that positive reviews make them trust a local business more.
    • 92% of users will use a local business if it has at least a 4-star rating.
    • 86% of people will hesitate to purchase from a business that has negative online reviews.

    8 Reasons Your Storage Facility Should Offer Online Rentals

    Your browser does not support SVG T. J. Williamson

    Last week I was booking airline tickets for StoragePug's trip to Las Vegas for the Self Storage Association's National Fall Conference.

    I looked at a couple of websites to compare prices, and then I bought the tickets directly from the airlines' website.

    I couldn't imagine purchasing an airline ticket any other way.