Like real estate, the storage biz is all about location, location, location—right down to where and how you are located on the internet. Specifically, we’re talking about local listings. According to Search Engine Watch, local listings spur 50% of mobile users to visit a business on the same day.
Online reviews are important to the Self Storage Industry's consumers. 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.
You’ve heard much talk about Search Engine Optimization (SEO) and Search Engine Marketing (SEM), and you’ve even considered spending some money on online advertising, or on a firm that can help you rank higher in online searches. Most online searches have a local component.
As self storage operators, you want to get the most out of your pay-per-click (PPC) budget. Unfortunately, there isn’t one right way to do it. It is imperative to be aware of what is pulling in customers and what isn’t. You could be wasting money on your PPC ads and not even know it!
Whether you’ve been in the storage industry for a number of years, or you’re thinking of opening your first self storage business, the path to success can be a difficult one fraught with unforeseen obstacles and complicated questions about self storage investing.
Finding new tenants might seem like a daunting task for self storage owners and operators. For many self storage facilities, platforms like Facebook Ads have been a great solution to acquiring new tenants. If you are looking to get started with Facebook Ads for self storage or are just curious how it works, then keep reading.
How can you know what people are saying about your storage facility? With mentions tracking! Start by creating a series of alerts that are delivered right to your inbox. In effect, creating the right signals means you get an email each time someone mentions your business.
Marketing is most effective when you tailor messages to specific customers. A cookie cutter approach won’t work. Instead you want to match the right message with the right customer. Target Audience Building for Self Storage will help you reach the right people.
Developing a digital marketing plan for your self storage facility might seem overwhelming. However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic Self Storage Digital Marketing Plan.
Automation is the future of mini storage. Most facilities already have some level of automation, and an increasing number are fully automated—operating with limited or no staff and relying on automation for everything from security to rentals to door locks.
Before jumping into the discounts-and-specials game, evaluate your occupancy, the phase your business is currently in, the condition of your facility and other factors. Here’s a look at four important things to account for when considering discounts and specials.
It is a storage facility owner’s worst nightmare to have their facility associated with a negative search result—whether it be a negative review, article, or blog post.
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