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October 15, 2020
Knowing what to charge is one of the core decisions a facility has to make. How do you know what a unit is worth? More and more facilities are using value pricing because they're finding that customers care about more than just the unit size.
In this Gabfocus Session we dig deeper into the challenges around pricing, how value pricing works, and how it can be implemented into your facility.
Traditional pricing for storage units has centered around size. A smaller unit costs less than a bigger unit. Right?
Well, in the words of Warren Lieberman, "The size of your unit is only one aspect of what people are willing to pay for." Watch his full thoughts below.
In this Session, we learn how pricing can be dynamic and really depends on what matters most to a customer.
In short, the value of your units isn't static. Introducing dynamic value pricing to your facility, can not only help you get more out of your units, but it lets your customers prioritize and choose the qualities about your units that matter to them most.
We went ahead and found some of our favorite parts if you don't have time to watch the whole thing.
We can't say it enough: this Session was a really good one! Be sure you check it out.
StoragePug is a modern marketing company for self storage. Grow your business with Insights, the all-in-one self storage website and booking platform. Bring in leads, show off your units, and get easy-to-use analytics with a website that puts your best foot forward.