Whether you're new to the industry or you're a seasoned pro, it's good to reflect back on what you've learned. In this Spotlight, Tommy and Nguyen share their biggest self storage lessons and offer advice for new operators to keep in mind.
Operators and managers are often wondering which discounts, promos, or concessions they should give. You want to grab potential customers' attention, but you don't want to give too much. In this Spotlight, Melissa and Tommy remind us that whatever discounts you give, make them a one-time thing.
Website metrics and customer data can be tricky to understand. Unfortunately, tools like Google Analytics feel like they're made for marketing experts. In this Spotlight, Tommy points out the website metrics that matter most and how often we should be checking them.
2020 has been a wild year, but Gabfocus has been a huge highlight! We're bringing out a bunch of our favorite experts to share a little about themselves, what they've learned this year, and some good news from the industry. This is our version of a self storage holiday party. Come join the fun on December 10!
Introducing your incredible vendors for the OKSSA 2020 Virtual Conference. Check in with each vendor for networking and a chance to win some amazing prizes!
Some storage customers care just as much about convenience as they do the size of their unit. And, some care even more! Warren Lieberman of Veritec Solutions helps us understand the basics of value pricing and how we can make it dynamic.
Knowing what to charge is one of the core decisions a facility has to make. How do you know what a unit is worth? More and more facilities are using value pricing because they're finding that customers care about more than just the unit size.
Some storage customers care just as much about convenience as they do the size of their unit. And, some care even more! Warren Lieberman of Veritec Solutions helps us understand the basics of value pricing and how we can make it dynamic.
Self-storage Value Pricing involves assigning “good”, “better”, and “best” pricing tiers for the same unit type based on attributes of a unit. These attributes include things like climate control and accessibility (for example—drive-up, ground floor versus upper floor, etc.). But if we pull back a bit, what is Value Pricing really about?
