Like many industries, self storage is modernizing – and so are our customers. Yes, demographics continue to shift, but regardless of age, modern consumers are experiencing amenities in other industries that affect their expectations of self storage.
Across customer types, accessibility is a huge must. Modern consumers are used to getting the goods and services they want when it’s most convenient for them.
Not unlike accessibility, your customers value convenience. Entire businesses are built on making things easy. For many consumers, convenience outweighs any other amenity or feature (including price).
75% of storage customers store within 5 miles of their home. You can’t change the location of your facility, but you can remember how important proximity is when you’re looking for new customers and highlighting what makes you special.