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Self Storage Customer Trends 2023

Your customers are constantly changing, and that means the way you view your business might need to change, too. Good research has frequently blown previously well-established industry knowledge out of the water.

What amenities matter to storage customers? Is the desktop versus mobile battle finally coming to a close? What else is there to know!?

Return to Seasonality

For those of us new to the industry, now’s the time to start learning about what seasons see higher rentals and using that information to modulate your expectations and adjust your monthly and yearly plans.

More Visits

These days, millennials are the dominant market force. And millennials are trending towards more frequent visits to their storage units. 54% of millennials visit their storage unit at least twice a month, with 36% going once a week or more.

Greater Convenience

With more frequent visits to storage units, it should make sense that customers will expect things to be as convenient as possible. Consumers across all industries are growing more likely to spend money for convenience every year, and that trend isn’t slowing down.

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