We couldn't be more excited to attend the SSA 2021 Fall Conferences & Tradeshow in Vegas, September 7-10!

Not only are we looking forward to catching up and connecting with the self storage community, but our own, Tommy Nguyen will be hosting a workshop on the Customer Journey.

Conference Overview & Schedule

Wednesday Highlights

8:00 - 8:45a: Concurrent Educational Sessions
- CONTACT-FREE RENTALS & CAPTURING ONLINE DEMAND
- MARKETING IN THE NEW NORMAL
- FINANCING OPPORTUNITIES POST COVID-19
9:00 - 9:45a: Concurrent Educational Sessions
- ACQUIRING SMALL SELF STORAGE FACILITIES IN SMALL MARKETS FOR BIG PROFIT
- WHERE MAINTENANCE MEETS CONVENIENCE AND RESULTS IN MORE TIME AND SUCCESS
10:15 - 11:30a: Foundation Forum address, Unstoppable Cultures, with Ginger Hardage
11:30 - 4:00p: Trade Show floor open in the Marquee Ballroom!
4:15 - 5:30p: Educational Roundtables
- Catch Tommy's Roundtable: The Customer Journey: Your Path to Renting More Units
5:45 - 6:30p: Concurrent Educational Sessions
- ELIMINATING THE CONVERSION BLIND SPOT WITH TOTAL LEAD-TO-RENTAL ATTRIBUTION STRATEGIES
- THIRD-PARTY MANAGEMENT: WHO, WHAT, WHEN, WHERE, AND WHY
- REDUCE THE COST OF ENERGY UPGRADES USING TAX INCENTIVES, REBATES, AND ENERGY SAVINGS

Thursday Highlights

8:00 - 8:45a: Concurrent Educational Sessions
- OWNER PANEL: A ROADMAP TO NEW PROFIT CENTERS IN YOUR SELF STORAGE OPERATIONS - TECH-ENABLED VALUE CREATION
- POST COVID: DESIGN SOLUTIONS FOR HEALTHY SELF STORAGE FACILITIES
- 4 SIMPLE STRATEGIES SELF STORAGE OWNERS CAN IMPLEMENT TODAY TO AVOID ADA LAWSUITS
- TRENDS EMERGING OUT OF THE COVID-19 CRISIS
9:00 - 9:45a: General Panel Session, Navigating the COVID Regulatory Climate
10:00 - 11:30a: Keynote Address with Joe Russell (CEO of Public Storage)
11:30a - 3:00p: Trade Show floor open in the Marquee Ballroom!
3:15 - 4:00p: Concurrent Educational Sessions
- THE CHANGING LANDSCAPE OF PRIVACY IN SELF STORAGE
- AN EXPERT PANEL: HOW TO MASTER MULTI-SITE SECURITY MANAGEMENT
- GET YOUR MONEY! AUDITING FOR LOST REVENUE, MISSING DOLLARS AND IGNORED VALUE
4:15p - 5:00p: Concurrent Educational Sessions
- INDUSTRY IN TRANSITION: WHAT THE PANDEMIC FALLOUT MEANS FOR THE FUTURE OF SELF STORAGE INVESTING
- THE INTERSECTION OF PRICING AND CUSTOMER PSYCHOLOGY
- NAVIGATING COMPLIANCE IN THE DIGITAL AGE
5:15p - 6:00p: Concurrent Educational Sessions
- THE HIDDEN FLOOR - MAXIMIZING PROFIT WITH ROOFTOP SOLAR
- WIN WITH 10 STORAGE PROCESSES THAT WILL HAVE YOU ON TOP

Friday Highlights

8:00 - 8:45a: Concurrent Educational Sessions
- WORD OF MOUTH ISN’T FREE
- REMOTE MANAGEMENT METHODS TO REDUCE LABOR AND INCREASE PROFITABILITY
- SHAPE UP YOUR STORAGE AUCTIONS: AN AUCTIONEER’S GUIDE TO CREATE YOUR BLUEPRINT FOR SUCCESS
- OUR FACILITY IS AT 90-100% OCCUPANCY! WHAT NOW?
9:00 – 9:45a: Concurrent Educational Sessions
- UPGRADE YOUR ONLINE RENTAL PROCESS AND TENANT PORTAL
- BUY VS. BUILD: THE GREAT DEBATE
- FEASIBILITY CONSIDERATIONS FOR BUILDING BOAT AND RV STORAGE
- LEVERAGING ‘NEAR ME’ SEARCHES
10:00 – 11:15a: Closing General Session, Top 10 Mistakes That Break Up a Family Business with Jolene Brown

Where do I go? Maps for SSA 2021 Fall Conference

The two major areas of the SSA are the Conference Center (where seminars and workshops happen) and the Marquee Ballroom (where the Tradeshow is located).

Self Storage Customer Journey Workshop

Speaker: Tommy Nguyen
Time: Wednesday, September 8 @ 4:15 - 5:30 pm
Location: Grand Ballroom 115-116

Be sure you catch Tommy's Customer Journey Session at the Educational Roundtables on Wednesday afternoon!

When you say "customer journey", what are you even talking about?
Do I need to be a marketing expert to improve my customer journey?
What are the key steps in the customer journey?
What do customers really care about? How can I delight them before, during, and after the rental?
What is the most effective way to get 5-star reviews?