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StoragePug at the SSA 2021 Fall Conference

August 30, 2021

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ssa 2021 conference

StoragePug at the SSA 2021 Fall Conference

5 min

We couldn't be more excited to attend the SSA 2021 Fall Conferences & Tradeshow in Vegas, September 7-10!

Not only are we looking forward to catching up and connecting with the self storage community, but our own, Tommy Nguyen will be hosting a workshop on the Customer Journey.

Sign up to let us know you're coming and to get a special SSA Conference Checklist before you arrive!

Conference Overview & Schedule

Wednesday Highlights

  • 8:00 - 8:45a: Concurrent Educational Sessions
    • CONTACT-FREE RENTALS & CAPTURING ONLINE DEMAND
    • MARKETING IN THE NEW NORMAL
    • FINANCING OPPORTUNITIES POST COVID-19
  • 9:00 -  9:45a: Concurrent Educational Sessions
    • ACQUIRING SMALL SELF STORAGE FACILITIES IN SMALL MARKETS FOR BIG PROFIT
    • WHERE MAINTENANCE MEETS CONVENIENCE AND RESULTS IN MORE TIME AND SUCCESS
  • 10:15 - 11:30a: Foundation Forum address, Unstoppable Cultures, with Ginger Hardage
  • 11:30 - 4:00p: Trade Show floor open in the Marquee Ballroom!
  • 4:15 - 5:30p: Educational Roundtables
    • Catch Tommy's Roundtable: The Customer Journey: Your Path to Renting More Units
  • 5:45 - 6:30p: Concurrent Educational Sessions
    • ELIMINATING THE CONVERSION BLIND SPOT WITH TOTAL LEAD-TO-RENTAL ATTRIBUTION STRATEGIES
    • THIRD-PARTY MANAGEMENT: WHO, WHAT, WHEN, WHERE, AND WHY
    • REDUCE THE COST OF ENERGY UPGRADES USING TAX INCENTIVES, REBATES, AND ENERGY SAVINGS

Thursday Highlights

  • 8:00 - 8:45a: Concurrent Educational Sessions
    • OWNER PANEL: A ROADMAP TO NEW PROFIT CENTERS IN YOUR SELF STORAGE OPERATIONS - TECH-ENABLED VALUE CREATION
    • POST COVID: DESIGN SOLUTIONS FOR HEALTHY SELF STORAGE FACILITIES
    • 4 SIMPLE STRATEGIES SELF STORAGE OWNERS CAN IMPLEMENT TODAY TO AVOID ADA LAWSUITS
    • TRENDS EMERGING OUT OF THE COVID-19 CRISIS
  • 9:00 - 9:45a: General Panel Session, Navigating the COVID Regulatory Climate
  • 10:00 - 11:30a: Keynote Address with Joe Russell (CEO of Public Storage)
  • 11:30a - 3:00p: Trade Show floor open in the Marquee Ballroom!
  • 3:15 - 4:00p: Concurrent Educational Sessions
    • THE CHANGING LANDSCAPE OF PRIVACY IN SELF STORAGE
    • AN EXPERT PANEL: HOW TO MASTER MULTI-SITE SECURITY MANAGEMENT
    • GET YOUR MONEY! AUDITING FOR LOST REVENUE, MISSING DOLLARS AND IGNORED VALUE
  • 4:15p - 5:00p: Concurrent Educational Sessions
    • INDUSTRY IN TRANSITION: WHAT THE PANDEMIC FALLOUT MEANS FOR THE FUTURE OF SELF STORAGE INVESTING
    • THE INTERSECTION OF PRICING AND CUSTOMER PSYCHOLOGY
    • NAVIGATING COMPLIANCE IN THE DIGITAL AGE
  • 5:15p - 6:00p: Concurrent Educational Sessions
    • THE HIDDEN FLOOR - MAXIMIZING PROFIT WITH ROOFTOP SOLAR
    • WIN WITH 10 STORAGE PROCESSES THAT WILL HAVE YOU ON TOP

Friday Highlights

  • 8:00 - 8:45a: Concurrent Educational Sessions
    • WORD OF MOUTH ISN’T FREE
    • REMOTE MANAGEMENT METHODS TO REDUCE LABOR AND INCREASE PROFITABILITY
    • SHAPE UP YOUR STORAGE AUCTIONS: AN AUCTIONEER’S GUIDE TO CREATE YOUR BLUEPRINT FOR SUCCESS 
    • OUR FACILITY IS AT 90-100% OCCUPANCY! WHAT NOW?
  • 9:00 – 9:45a: Concurrent Educational Sessions
    • UPGRADE YOUR ONLINE RENTAL PROCESS AND TENANT PORTAL
    • BUY VS. BUILD: THE GREAT DEBATE
    • FEASIBILITY CONSIDERATIONS FOR BUILDING BOAT AND RV STORAGE
    • LEVERAGING ‘NEAR ME’ SEARCHES
  • 10:00 – 11:15a: Closing General Session, Top 10 Mistakes That Break Up a Family Business with Jolene Brown

Where do I go? Maps for SSA 2021 Fall Conference

SSA 2021 - MGM Map

The two major areas of the SSA are the Conference Center (where seminars and workshops happen) and the Marquee Ballroom (where the Tradeshow is located).

SSA 2021 - Trade Show Map

Self Storage Customer Journey Workshop

Speaker: Tommy Nguyen
Time: Wednesday, September 8 @ 4:15 - 5:30 pm
Location: Grand Ballroom 115-116

Be sure you catch Tommy's Customer Journey Session at the Educational Roundtables on Wednesday afternoon!

  1. When you say "customer journey", what are you even talking about?
  2. Do I need to be a marketing expert to improve my customer journey?
  3. What are the key steps in the customer journey?
  4. What do customers really care about? How can I delight them before, during, and after the rental?
  5. What is the most effective way to get 5-star reviews?

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StoragePug Booth - Play Trivia with us!

One of our favorite parts of tradeshows is getting to see you face-to-face! Come by the StoragePug booth, #247, and say hi to the team. 

If you're really feeling smart, come play some "Pug Trivia" for a chance to win some Pug Swag or our infamous "Pug Socks."

See you there!

Get our Self Storage Marketing Playbook!

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