Deciding what to price your storage unit rentals is a challenging endeavor.
As a self storage operator, you can do some market research to see what competitors are charging, but that process will only reveal so much. You can peruse a competitor's website or have a friend go to their facility and talk to a manager.
However, the price they offer will only get you in a ballpark. If a competitor's facility has different amenities, sizes, or numbers of units, then your rate will have to be tailored further.