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April 17, 2018
Do you ever wish you could just hop on your website to change a simple sentence, but instead you have to call your website company and hope they change it for you some time soon?
If so, what you are looking for is to handle your own content management.
At StoragePug, we believe you should have as much control of your content as you want.
CMS (Content Management System) is a term that gets thrown around all the time, but all it really is is an easy way to manage the "stuff" on a website without doing any coding.
For example, if this blog was written on a CMS, like Wordpress.
You could look in the address bar at the top of your browser, and see "https://storagepug.com/blog/2018/04/website-content-management/," which simply tells the CMS to show the [blog template], and get the content that correlates to "/2018/04/website-content-management/."
On a StoragePug website, we give our customers access to change their content if they'd like.
It's really about having complete control of your online message and branding. Self storage operators have personalities and know how they'd like their business to be perceived.
You can use a platform like the Pug CMS to offer moving tips to tenants, articles that are personal opinions about the self storage industry, pieces of content educating people about your community or events, or even have articles about how potential clients can find you if your facility is in a hard to find part of town.
Content helps market your facility, solidify branding, help SEO (both general and local SEO), and builds trust between your business and potential clients.
To read more about my favorite StoragePug features, read more: