Whether you're new to the industry or you're a seasoned pro, it's good to reflect back on what you've learned. In this Spotlight, Tommy and Nguyen share their biggest self storage lessons and offer advice for new operators to keep in mind.
Website metrics and customer data can be tricky to understand. Unfortunately, tools like Google Analytics feel like they're made for marketing experts. In this Spotlight, Tommy points out the website metrics that matter most and how often we should be checking them.
2020 has been a wild year, but Gabfocus has been a huge highlight! We're bringing out a bunch of our favorite experts to share a little about themselves, what they've learned this year, and some good news from the industry. This is our version of a self storage holiday party. Come join the fun on December 10!
Knowing what to charge is one of the core decisions a facility has to make. How do you know what a unit is worth? More and more facilities are using value pricing because they're finding that customers care about more than just the unit size.
Self-storage Value Pricing involves assigning “good”, “better”, and “best” pricing tiers for the same unit type based on attributes of a unit. These attributes include things like climate control and accessibility (for example—drive-up, ground floor versus upper floor, etc.). But if we pull back a bit, what is Value Pricing really about?
Whether you’re a new owner or you’ve had your facility for years, keeping track of your digital assets is key. Nothing is worse than spending time finding photos or having to recreate designs you already paid for. Going through this checklist is a great way to make sure your digital assets are right where they need to be!
There are so many tools and resources out there to choose from. That's why we asked self storage experts for their favorites. From survey software to SEO dashboards, these tools cover the spectrum, and we hope they're useful to you and your team!
As a manager, your qualities as a business leader and storage expert are what make or break your facility. You’re making decisions across a range of topics from marketing to sales to HR to maintenance. So, how do you do your best work and how do you get better at it?
