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StoragePug

Self Storage Blog

    How Online Rentals Lead to More and Better Reviews

    Your browser does not support SVG Matt Huddleston

    StoragePug is a modern marketing company for self storage.

    In the current climate of the self storage market, the key to keeping your self storage investment running is to have the most positive reviews you can gather.

    Companies today that are missing out on acquiring reviews from their customers are slowly losing business opportunities every day. By setting up a secure online checkout process on your website, you can opportunistically ask for reviews at the completion page when the customer is at their most satisfied. 

    Incentivize your Facility Manager to get Tenant Reviews

    Your browser does not support SVG T. J. Williamson

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    A successful self storage brand starts with your facility manager. Your facility manager is on the front line of your business but sometimes you, as the business operator, do not have the time to check in on them.

    By implementing a manager rewards system, you can encourage your managers to be successful in acquiring more positive online reviews.

    Monitoring your Reviews

    Your browser does not support SVG Richard Jeffords

    When it comes to your storage facility's search rankings, it's important to know two things: where you show up and how you show up. The most prominent part of how a self storage facility shows up is its reviews. 

    Regardless of where the search result is from, the review rating tends to be the most prominent piece.

    How to Handle Bad Reviews

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    At some point, most businesses get negative reviews, and your self storage facility will get a few as well. It is merely the nature of online reviews, but fear not! Bad reviews aren’t the end of the world. In fact, a few bad reviews can be helpful. 

    Research has shown that consumers are skeptical when businesses have nothing but 5-star reviews. 

    How Online Reviews Affect Your Self Storage Facility

    Your browser does not support SVG T. J. Williamson

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Reviews have become a staple of the way we interact with businesses and products online. For some reason, it feels beneficial to receive guidance from strangers when making a final decision on a purchase. 

    Self Storage Digital Marketing Plan: 10 Things to Include

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Developing a digital marketing plan for your self storage facility might seem overwhelming.

    However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic plan.

    We’ll look at the general components before moving on to the technical aspects.

    What are the Best Places to get Reviews for Storage Facilities?

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Online reviews are an essential part of doing business today. The 2017 BrightLocal survey on local consumer reviews uncovered these findings:

    85% of consumers trust online reviews as much as personal recommendations.
    • Positive reviews make 73% of consumers trust a local business more.
    • 49% of consumers need at least a four-star rating before they choose to use a business.

    Showcasing Reviews on Your Self Storage Website

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Showcasing customer reviews on your self storage website adds credibility and trust. After all, you’re not the one touting your facility’s awesomeness—your satisfied tenants are!

    Another reason to showcase reviews? According to a BrightLocal Consumer Review survey, “Positive reviews make 73% of consumers trust a local business more.”

    How to Handle Negative Self Storage Reviews

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    It is a storage facility owner’s worst nightmare to have their facility associated with a negative search result—whether it be a negative review, article, or blog post. We have good news and bad news about getting rid of negative information on the Internet.

    The bad news is that it can be challenging and expensive to get something negative removed—especially if it is on a site that you don’t control.

    The Power of Online Reviews for Self Storage

    Your browser does not support SVG Jennifer Pfliegler

    According to Forbes, online reviews are the best thing that ever happened to small businesses, including self storage facilities. Consider these statistics compiled by Invesp:

    • 90% of consumers read online reviews before visiting a business.
    • 88% of consumers trust online reviews as much as personal recommendations.
    • Customers are likely to spend 31% more at a business with “excellent” reviews.
    • 72% say that positive reviews make them trust a local business more.
    • 92% of users will use a local business if it has at least a 4-star rating.
    • 86% of people will hesitate to purchase from a business that has negative online reviews.