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We all want to know what the best marketing channels are, but every market is different. In this Session, Atomic Storage Group's Rick Beal talks about why marketing takes time and why you should experiment.
Check out the video clip below for the answer.
In this Gabfocus Session: Start to Finish, we were joined by Atomic Storage Group's Rick Beal and Magen Smith to talk all about the customer journey, how to understand it, and how to improve it!
If you don't want to watch the clip, here's what Rick had to say:
I always say storage is a business of inches and not miles, and that's the same with your marketing efforts. And that's the same with everything. It's the little things you do every day that make the big difference. A year, two years, three years, four years down the road.
I compare marketing to grass seed. It's those little tiny seeds of grass. You throw that grass seed out everywhere on your lawn. You water it, some of it comes up, some of its crab grass, some of it your dog comes over and pees on it and kills it. But eventually you pick out the crab grass. You put more grass back in, and then eventually you will have a "lawn."
I mean, you can speed things up by adding pay per click or turf in this scenario, but there's all those little things you do. And over a period of time, some things work for some of the people, some of the time. So sometimes people like referrals sometimes like this. But you have to have all those avenues for customers to take.