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Self Storage Blog

    Self Storage Digital Marketing

    Self Storage Digital Marketing Plan: 10 Things to Include

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Developing a digital marketing plan for your self storage facility might seem overwhelming.

    However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic plan.

    We’ll look at the general components before moving on to the technical aspects.

    Are promotions and discounts beneficial to my storage facility?

    Your browser does not support SVG T. J. Williamson

     StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    The self-storage industry is booming in the United States, which is excellent for self-storage owners and managers. However, with great opportunity comes great competition.

    As you look around at your primary market area, you may begin to wonder: Should I be offering discounts and specials?

    What are the Best Places to get Reviews for Storage Facilities?

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Online reviews are an essential part of doing business today. The 2017 BrightLocal survey on local consumer reviews uncovered these findings:

    85% of consumers trust online reviews as much as personal recommendations.
    • Positive reviews make 73% of consumers trust a local business more.
    • 49% of consumers need at least a four-star rating before they choose to use a business.

    Taking Your Self Storage Facility into the Age of Digital Marketing

    Your browser does not support SVG Amanda Myers

    In the past, word of mouth, radio advertising, or even an ad in the newspaper was enough to get your self storage facility a little extra attention, but not anymore.

    Today, 91% of adults search online for their needs, whether it’s to purchase directly from an online retailer or to decide whom they want to shop with locally.

    Self Storage Marketing Playbook [Free eBook]

    Your browser does not support SVG Matt Huddleston

    For even the most seasoned self-storage experts, planning your marketing strategy can seem like an overwhelming task that is becoming increasingly complicated in the digital age.

    Whether you're looking to find new clients, boost revenue, or get your brand name out there, smart and well-designed marketing can be the #1 factor in what makes or breaks your self-storage business.

    If you're nervous about elevating your marketing game or have trouble wading through all of the questionable internet information out there, StoragePug's got your back.

    Setting Marketing Goals for Your Self Storage Manager

    Your browser does not support SVG Rachel English

    A successful self storage marketing strategy starts with your manager.

    Your manager is a salesperson!

    Set goals that challenge them to become a better manager.

    Setting goals is an important part of having a successful manager at your facility.

    It is important to involve your manager in the creation of their goals. Employees are more likely to achieve goals when they are involved in setting them.

    Self Storage Call Tracking: Track ROI of Marketing & Ad Spend

    Your browser does not support SVG Matt Huddleston

    When it comes to call tracking for self storage facilities, some may feel it is an excessive and unnecessary expense.

    But when using it to track the ROI of their marketing tactics and ad spend, many soon find it is an investment worth pursuing.

    Self Storage Kiosk vs. Marketing Website: Which is Better for Your Self Storage Facility?

    Your browser does not support SVG Rachel English

    Consumers expect many of their daily transactions to be automated or incorporate technology of some kind.

    From the increasing use of online banking to the ubiquity of ATMs and movie rental kiosks, technology has become commonplace throughout society.

    The self storage industry is not immune.

    Self storage kiosks and marketing websites are increasingly common in the self storage industry.

    Is AdWords worth it for Self Storage?

    Your browser does not support SVG T. J. Williamson

    Google Adwords is an extremely popular online marketing tool for self storage.

    The goal of AdWords is to drive new traffic to your self storage website so they can rent units online

    This rate is usually “CPC” or cost per click (how much it cost per click through to your website).

    7 Ways to Get Your Self Storage Customers to Refer New Tenants [Self Storage Marketing]

    Your browser does not support SVG Rachel English

    As the manager or owner of a self storage facility, you know that referrals are useful for growing your list of tenants. 

    Referrals from friends are the most credible form of advertising among consumers. 

    A great way to grow your self storage business is to get your current tenants to refer you to their friends