If you are the owner of a self storage facility, you are probably always looking for ways to increase your revenue.
Self Storage Blog
A seasoned self storage business is likely to be well aware of the concept that storage units often help customers in moments of transition.
The most frequent change is moving from residence to residence, city to city, or even on as grand a scale as state to state.
Self storage can better serve customers by tailoring marketing efforts and available options as a moving company would.
So you’ve decided to stretch out in new directions, to take a risk. Adding portable storage containers to your existing business— or beginning a portable storage business from the ground up— has the potential to be an advantageous business move. However, there’s a kicker: even the best new plans are of no use if nobody knows about them.
Without a viable marketing plan, your portable storage containers aren’t going anywhere.
Google My Business is an easy-to-use and useful tool for brick and mortar businesses. It allows you to manage your online presence across Google.
This free tool helps potential and current customers learn a lot about your business. By simply verifying and editing your information, you can help customers find your storage facility and learn more about the services that you offer.
Google My Business works with Search and Maps — and it is entirely free to use.
Search Engine Results are now Locally-Relevant
By now, everyone knows that having an online presence for your business is not enough. It’s vital nowadays your storage facility can be found online.
That means integrating Search Engine Optimization best practices to make sure when people go online to search for a service such as “self-storage facility,” they find your business.
Local SEO is one of the most important things you can do for your self-storage business.
About 80 percent of your potential customers will search online for self-storage companies before selecting one to call and give their business.
If you aren’t using local SEO techniques, they may never know your facility even exists.
Promoting your self-storage business online is crucial for your visibility and success. While it's tempting to concentrate on your website and Google search rankings, a strong social media presence is a big piece of the equation.
Facebook alone has more than 2 billion monthly active users, so harnessing the power of social media to promote your business has the potential to significantly increase your brand reach.
More than 60 million businesses use Facebook to connect with customers.
Facebook Business can help you increase awareness of your self-storage business, encourage people to use your facility and build great advertising campaigns. Here are some of the other benefits of using a Facebook Business Page for your self-storage facility.
As self storage operators, you want to get the most out of your pay-per-click (PPC) budget. Unfortunately, there isn’t one right way to do it.
It is imperative to be aware of what is pulling in customers and what isn’t. You could be wasting money on your PPC ads and not even know it!
Two tools that StoragePug utilizes when building out Facebook Ad campaigns for self storage facilities are re-targeting and lookalike audiences. These are two relatively simple tools Facebook provides to make your self storage advertisements successful.
We will discuss what each of these tools are, how they are beneficial, and how you can start using them to generate qualified leads for your self storage facility.