blog-light-blue-bg-mobile blog-light-blue-bg-mobile-for-real@3x

StoragePug

Self Storage Blog

    Self Storage Digital Marketing

    What is Local SEO

    Your browser does not support SVG Sophie Nguyen

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Local SEO is one of the most important things you can do for your self-storage business.

    About 80 percent of your potential customers will search online for self-storage companies before selecting one to call and give their business.

    If you aren’t using local SEO techniques, they may never know your facility even exists.

    Self Storage Social Media Essentials

    Your browser does not support SVG Sophie Nguyen

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Promoting your self-storage business online is crucial for your visibility and success. While it's tempting to concentrate on your website and Google search rankings, a strong social media presence is a big piece of the equation.

    Facebook alone has more than 2 billion monthly active users, so harnessing the power of social media to promote your business has the potential to significantly increase your brand reach. 

    Should My Storage Facility Have a Facebook Business Page?

    Your browser does not support SVG Rachel English

    More than 60 million businesses use Facebook to connect with customers.

    Facebook Business can help you increase awareness of your self-storage business, encourage people to use your facility and build great advertising campaigns. Here are some of the other benefits of using a Facebook Business Page for your self-storage facility. 

    Six Ways to Improve Your Self Storage PPC Campaigns

    Your browser does not support SVG Gabe Orten

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    As self storage operators, you want to get the most out of your pay-per-click (PPC) budget. Unfortunately, there isn’t one right way to do it. 

    It is imperative to be aware of what is pulling in customers and what isn’t. You could be wasting money on your PPC ads and not even know it! 

    Self Storage Facebook Ads: Re-targeting and Lookalike Audiences

    Your browser does not support SVG Gabe Orten

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Two tools that StoragePug utilizes when building out Facebook Ad campaigns for self storage facilities are re-targeting and lookalike audiences. These are two relatively simple tools Facebook provides to make your self storage advertisements successful. 

    We will discuss what each of these tools are, how they are beneficial, and how you can start using them to generate qualified leads for your self storage facility. 

    Self Storage Advertising: Facebook Ads

    Your browser does not support SVG Gabe Orten

    StoragePug is a modern marketing company for self storage.

    Finding new tenants might seem like a daunting task for self storage owners and operators.

    For many self storage facilities, platforms like Facebook Ads have been a great solution to acquiring new tenants. 

    If you are looking to get started with Facebook Ads as part of your storage facility's marketing plan or are just curious how it works, then keep reading.

    Mentions Tracking: What are People Saying About Your Storage Facility?

    Your browser does not support SVG T. J. Williamson

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    When you own or operate a self storage facility, your reputation is everything. If you get positive reviews and glowing comments online, your business is likely to thrive.

    Showcase your positive reviews directly on your website.

    However, if you receive nothing but negative reviews and online complaints, you’re going to have a much harder time drumming up business.

    Target Audience Building for Self Storage [Digital Marketing]

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Marketing is most effective when you tailor messages to specific customers. A cookie cutter approach won’t increase the value of your self storage investment.

    Instead, think of self storage marketing as matchmaking: you want to match the right message with the right customer. Start by identifying the types of customers you want to have at your facility and crafting a message that resonates with them and addresses their unique needs and concerns. 

    Self Storage Digital Marketing Plan: 10 Things to Include

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Developing a digital marketing plan for your self storage facility might seem overwhelming.

    However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic plan.

    We’ll look at the general components before moving on to the technical aspects.

    Are promotions and discounts beneficial to my storage facility?

    Your browser does not support SVG T. J. Williamson

     StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    The self-storage industry is booming in the United States, which is excellent for self-storage owners and managers. However, with great opportunity comes great competition.

    As you look around at your primary market area, you may begin to wonder: Should I be offering discounts and specials?