Measuring your self storage digital marketing efforts is the process of gathering the results of your online marketing efforts with Marketing analytics.
This data includes how your actions affect the journey of your customers and clients.
Moreover, you can learn about the offline popularity and online traffic your company generates via different marketing tactics.
With this data, you can get insight on the strategies that work the best for your company and customers.
This further helps you gain perspective into your status quo.
Thus, you can read your expectations, goals, strategize, and even the entire business model accordingly.
In many ways, accurate marketing data reporting matters to self storage more than other industries.
This is primarily because self storage companies still rely on immeasurable marketing tools.
These tools include conventional options, like paper flyers.
While paper flyers can be beneficial, but they are not easy to track.
Adding to the rising competition are the big names in the self storage industry.
These companies invest large amounts of cash in different marketing tactics to boost their online presence.
These tactics include SEO, data analytics, social media marketing, and email marketing.
Thus, they can set themselves apart from their competitors.
Standing your ground in the self storage market has become trickier than ever before.
However, you can overcome your competition by using some effective marketing analytics tools.
These tools allow you to predict and read just your business model according to the needs of the market.
When people Google self storage services, your company website should be among the top results.
You can achieve this ranking through Search Engine Optimization (SEO).
SEO allows you to climb up in rankings in search engines.
Hence, your online presence is more accessible to people searching for the products and services you offer.
Thus, you will be able to attract more traffic to your site.
The design of your self storage website contributes towards not just collecting traffic but conversions as well.
Ideally, the web design of a website should be clean, clutter-free, and easy to navigate.
Adding graphics and an accurate and complete code is often a plus point that can drive additional conversions.
Social media marketing and branding is an effective means of marketing your business.
You can target a broader audience and attract leads using Facebook, Twitter, etc.
Moreover, social media marketing allows you to interact with customers on a personal level.
Email marketing strategies have also become the popular basis for digital marketing because of their cost-effective nature.
You can send weekly, monthly, or event-specific invitations and newsletters about your services, prices, and coupons to your customers.
However, do request their permission before you bombard their inboxes.
Pay-per-click or PPC is another great option for a self-storage company running on a tight budget.
It allows you to post ads to Google, Facebook, Twitter, Bing, and more.
You only have to invest a nominal amount, which is worth your while.
With a good strategy, the return on investment will be significant!
A big advantage to digital marketing is measurability.
With properly crafted self storage marketing campaigns, you are able to be agile.
Using data from each campaign, you can learn what works best for your facility and make tweaks to get a better ROI from each one.
Get in touch with us at StoragePug to learn more about our digital marketing services for self storage — or to schedule a demo.
To read more about my favorite StoragePug features, take a look at:
StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facilities' website.
