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July 26, 2018
There are generally two reasons why storage facility owners don't use Facebook and Twitter:
You've probably head a lot about social media marketing (SMM). The concept may seem extremely time-consuming and overwhelming.
The truth is, you can maintain a social media presence without a huge investment of time or money.
If you live in a very small community with less than a handful of other storage facilities, you might think that landing on the first page of search results is a sure thing.
These are third party websites that don't actually offer self storage, but act as a directory of self storage facilities within a geographic location.
In a time where nearly 70% of all US adults use Facebook everyday, every small business needs a social media presence to stay competitive.
If potential renters can’t find a discernable difference in self storage locations, their decision will be influenced by other factors.
This is largely dictated by the feeling they get from how you conduct your business.
Your facility might be the cleanest or the most secure in town, but these days people will generally look for online reviews or other online presence.
If they feel like one facility is more friendly or more commonly engaged with their customers, that facility is more likely to get their business.
The key is in engaging your readers and consistency.
Here are some tips to help your business enjoy the rewards social media marketing for self storage:
This is a big question! Remember your motivation in posting.
You want to engage your customers and prospects, show them that you care about them, your facility, and the community.
Be sure to include photos or videos wherever possible because posts with engaging media generally draw more attention than posts without them.
Here are some ideas:
The important thing is to engage with followers and provide information they care about.
Don't limit yourself to advertising messages or posts that only talk about your business.
People will get tired of that quickly.
Be sure to mix it up with tips, local deals, and even local “feel-good” stories to keep your content appealing.
Connect with your customers and prospects. Make them feel good about doing business with you and you will get more business.
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