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Self Storage Social Media Marketing

July 26, 2018

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6 min

There are generally two reasons why storage facility owners don't use Facebook and Twitter:

  1. They don't think they need social media to promote their business
  2. They don't really know how to make these tools work for them

You've probably head a lot about social media marketing (SMM). The concept may seem extremely time-consuming and overwhelming.

The truth is, you can maintain a social media presence without a huge investment of time or money.

Download our Self Storage Marketing Playbook eBook here for free.

Standing Out Online

If you live in a very small community with less than a handful of other storage facilities, you might think that landing on the first page of search results is a sure thing.

More often than not, many of the first page results are occupied by Sparefoot or SelfStorage.com listings. Finding a way to that first page is a huge help to any self storage marketing plan.

These are third party websites that don't actually offer self storage, but act as a directory of self storage facilities within a geographic location.

In a time where nearly 70% of all US adults use Facebook everyday, every small business needs a social media presence to stay competitive.

If potential renters can’t find a discernable difference in self storage locations, their decision will be influenced by other factors.

This is largely dictated by the feeling they get from how you conduct your business.

Your facility might be the cleanest or the most secure in town, but these days people will generally look for online reviews or other online presence.

If they feel like one facility is more friendly or more commonly engaged with their customers, that facility is more likely to get their business.

Social Media Can Help Your Storage Facility

The key is in engaging your readers and consistency.

Here are some tips to help your business enjoy the rewards social media marketing for self storage:

  1. Be sure your social media profiles contain accurate and current information regarding your storage facility. Sometimes things change and it's hard to remember to update every listing. It’s best to check these periodically to be sure your facility is represented professionally and accurately.
  2. Choose your SMM manager with care. Whether you plan to do it yourself or you delegate the task to someone else, the most important thing is how they interact with the public. They should be skilled at customer service and knowledgeable about your facility and self storage as a whole. In the case of any problem or complaint, address them professionally in the public forum space and also contact them privately to resolve the issue as quickly as possible to minimize any negative impressions.
  3. Be consistent. You don't have to post everyday, but plan to post at least once a week. This is important! But it doesn't have to be a major hassle. You can schedule and submit multiple posts in one sitting and have them publish automatically at preset times. You can always post something special, if it comes up, without disrupting your preset schedule.
  4. Keep a log of post ideas. You might have a great idea in the shower, write it down! Then when it's time to post, you don't have to wrack your brain under pressure – hopefully you'll have lots of ideas to choose from.

What to Post?

This is a big question! Remember your motivation in posting.

You want to engage your customers and prospects, show them that you care about them, your facility, and the community.

Be sure to include photos or videos wherever possible because posts with engaging media generally draw more attention than posts without them.

Here are some ideas:

  • Business related announcements such as a new facility, new features, employee of the month, your nth customer, specials, and sales.
  • Helpful tips about packing, moving, relocating, organization, and storage.
  • Posting local information shows you're part of the community. This can include neighborhood events, school fundraisers, recommendations for moving companies or other local businesses, local human interest stories, or local discounts.
  • Contests are a very popular way to get your followers to interact with you. Invite them to post their best moving tips or local photos to win a free month of storage or a discount. Even encourage them to refer their friends and reward the winner with a prize.
  • Personal stories related to moving and storage or testimonials – be sure to ask for these where appropriate.
  • Holiday posts are almost always appropriate, so long as they are inclusive and don't alienate anyone.
  • Motivational quotes can also be a great way to capture the attention of your followers and get them to share your post. In fact, the Self Storage Association posts motivational quotes every Monday.

The important thing is to engage with followers and provide information they care about.

Don't limit yourself to advertising messages or posts that only talk about your business.

People will get tired of that quickly.

Be sure to mix it up with tips, local deals, and even local “feel-good” stories to keep your content appealing.

Connect with your customers and prospects. Make them feel good about doing business with you and you will get more business.

Get in touch with us at StoragePug to learn more about our digital marketing services for self storage — or to schedule a demo.

To read more about my favorite StoragePug features, take a look at:

StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facilities' website.

 

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