Do you have grainy or pixellated pictures on your website? If the answer is yes, then you should consider getting new ones!
The photos on your
Therefore, you want to showcase your facility in the best possible light to increase your online curb appeal.
Unless you’re a skilled photographer, your best option is to hire a professional to ensure that you get the highest quality photos.
You may be tempted to use stock photos instead of hiring a professional photographer.
While these pictures are aesthetically pleasing, they tend to be impersonal.
Your website and marketing should highlight your
It may feel like a “bait and switch” tactic—especially if your facility doesn’t compare favorably to the stock photo. For this reason, we recommend hiring a professional to photograph your facility.
To get the most value for your money, read on for recommendations on what to photograph, how to prepare for the photo session, and how to use the photos.
What to Photograph
When planning for your facility photoshoot, make a list of all the shots you want.
Make sure the photographer takes photos from multiple angles and uses the best possible light. (This is why you hired a professional after all!)
Here are some shots to consider:
Building and Property
One of the best ways to provide clients with an overview of your building and grounds is drone photography.
People love drone videos. It showcases your property in a unique and memorable way. Check out this article for tips on drone photography and see how StoragePug client Rocky Hill Storage incorporated drone photography on their StoragePug website.
Be sure to get photographs or video of each type and size of unit you have, including any specialty units.
These photos can be helpful when helping clients decide on a specific unit.
Management Office and Your Team Members
Sharing photos of your team members
Be sure to get releases signed before using the photos online or in your marketing materials.
If you offer a moving truck to new tenants make sure to have pictures taken of it!
This is especially important if you rent spaces for RVs or you have covered parking at your facility.
Security is at the heart of every storage facility. Have your photographer feature such things as gates and security cameras.
Don’t forget to get shots of your facility sign! These shots can be used intermittently across your website.
Preparing for the Photo Session
Clearly, you want to ensure your facility is shown in the best possible light. To put your best foot forward, make sure to:
- Clean the property (including any units that will be photographed) to make sure everything looks its best.
- Complete any necessary painting or repairs before the photo shoot.
- Place fresh flowers and plants in and around the management office to brighten up the area and increase its visual appeal.
- Refresh any landscaping with fresh mulch and plants.
- Schedule your
photoshootfor a bright sunny day.
How to Use the Photos/Videos
Because each medium requires different resolutions, make sure to get your final photos/videos in several different sizes and formats (e.g., a print brochure will require a higher resolution photo than a social media post).
- Website. StoragePug can work with you to incorporate your photos and video on your website. From creating a hero image or video (a large banner image generally placed in the front and center of a website’s homepage) to a photo gallery, StoragePug allows you to personalize your website with photos of your facility.
- Marketing Pieces. The photos can be used on your printed ads, brochures, flyers, business cards, billboards or other marketing pieces.
- Social Media. Photos and video are ideal for use on social media platforms. When discussing the features of your facility, you’ll now have professional photographs to supplement your text. After all, a picture is worth a 1,000 words—especially on social media.
To read more about my favorite StoragePug features, take a look at:
- StoragePug Self Storage Rental Station
- PugCMS - Website Content Management
- StoragePug Insights: Live Oak Bank Self Storage
About the Author:
Jennifer Pfliegler is a freelance writer for