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The Importance of Professional Photography for your Storage Facility

Do you have grainy or pixellated pictures on your website- The photos on your self storage website or marketing materials will be the first thing potential customers see before visiting your property.

Do you have grainy or pixellated pictures on your website? If the answer is yes, then you should consider getting new ones!

The photos on your self storage website or marketing materials will be the first thing potential customers see before visiting your property.

Therefore, you want to showcase your facility in the best possible light to increase your online curb appeal.

Unless you’re a skilled photographer, your best option is to hire a professional to ensure that you get the highest quality photos.

You may be tempted to use stock photos instead of hiring a professional photographer.

While these pictures are aesthetically pleasing, they tend to be impersonal.

Your website and marketing should highlight your self storage facility. Imagine how confused a customer will be if they see stock photos on your website and then arrive at your facility and discover that it looks completely different.

It may feel like a “bait and switch” tactic—especially if your facility doesn’t compare favorably to the stock photo. For this reason, we recommend hiring a professional to photograph your facility.

To get the most value for your money, read on for recommendations on what to photograph, how to prepare for the photo session, and how to use the photos.

Download our free eBook here to learn how to create a successful marketing  strategy for your Storage Facility

What to Photograph

When planning for your facility photoshoot, make a list of all the shots you want.

Make sure the photographer takes photos from multiple angles and uses the best possible light. (This is why you hired a professional after all!)

Here are some shots to consider:

Building and Property

One of the best ways to provide clients with an overview of your building and grounds is drone photography.

People love drone videos. It showcases your property in a unique and memorable way. Check out this article for tips on drone photography and see how StoragePug client Rocky Hill Storage incorporated drone photography on their StoragePug website.

Storage Units

Be sure to get photographs or video of each type and size of unit you have, including any specialty units.

These photos can be helpful when helping clients decide on a specific unit.

Management Office and Your Team Members

Sharing photos of your team members provides a personal touch.

Be sure to get releases signed before using the photos online or in your marketing materials.

Moving Truck

If you offer a moving truck to new tenants make sure to have pictures taken of it!

Parking Spaces

This is especially important if you rent spaces for RVs or you have covered parking at your facility.

Security Features

Security is at the heart of every storage facility. Have your photographer feature such things as gates and security cameras.

Signage

Don’t forget to get shots of your facility sign! These shots can be used intermittently across your website.

Preparing for the Photo Session

Clearly, you want to ensure your facility is shown in the best possible light. To put your best foot forward, make sure to:

  • Clean the property (including any units that will be photographed) to make sure everything looks its best.
  • Complete any necessary painting or repairs before the photo shoot.
  • Place fresh flowers and plants in and around the management office to brighten up the area and increase its visual appeal.
  • Refresh any landscaping with fresh mulch and plants.
  • Schedule your photoshoot for a bright sunny day.

How to Use the Photos/Videos

The three main places where you’ll use the photos and video are your website, marketing materials, and social media.

Because each medium requires different resolutions, make sure to get your final photos/videos in several different sizes and formats (e.g., a print brochure will require a higher resolution photo than a social media post).

  • Website. StoragePug can work with you to incorporate your photos and video on your website. From creating a hero image or video (a large banner image generally placed in the front and center of a website’s homepage) to a photo gallery, StoragePug allows you to personalize your website with photos of your facility.
  • Marketing Pieces. The photos can be used on your printed ads, brochures, flyers, business cards, billboards or other marketing pieces.
  • Social Media. Photos and video are ideal for use on social media platforms. When discussing the features of your facility, you’ll now have professional photographs to supplement your text. After all, a picture is worth a 1,000 words—especially on social media.

StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units take payments through your facilities’ webs

To read more about my favorite StoragePug features, take a look at:

About the Author:
Jennifer Pfliegler is a freelance writer for StoragePug. She has been writing and editing for over 15 years.

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