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What are cost-effective ways to advertise online, especially during the COVID-19 pandemic? What tools are available to get more reviews? Should I use social media? Our panelists dive into the world of Google and share best practices for facilities large and small.
Moderators: Melissa Huff and Tommy Nguyen
Featured Speakers: Jennifer Perkins, Chad Lundberg, Jess Casto, Christina Alvino
Focus: Owners and Managers
Aired: April 23, 2020
Gabfocus Sessions are weekly, virtual workshops for self storage owners, managers, and operators. Brought to you by the team behind Gabfest: StoragePug and MR Management.
Each session features hand-picked industry pros who will dive deep into relevant topics surrounding our industry, share best practices, and explore trends in the market. It's our hope that these sessions help you navigate your self storage business better during these uncertain times.
Want more tools for your managers? Join us on Gabfocus weekly on Thursdays.
These are just a few of the questions answered during this session! Get your pen and paper ready!
Our panelists will be happy to answer any questions you have. We hope you enjoyed this Gabfest Session. Talk soon!
We asked the panelists: "How are you adjusting your Marketing to the 'new normal'”?
“We’re focusing on how renting our units can be a contactless experience.” - Christina Alvino
“We’re doing a lot of educating of our customers and our staff, and we’re adjusting our messaging to focus on what can be done online.” - Jessica Casto
“We’re communicating how these new protective measures aren’t how we normally like to deal with customers but we need to take precautions. Our customers have appreciated us acknowledging that." - Chad Lundberg
“It’s always been my vision to run my business remotely, so the customers I have are already looking for a touchless experience. I’m also communicating about my sanitizing efforts with customers over social media." - Jennifer Perkins
The consensus time and time again from our experts is that Google My Business is the most important online tool you can optimize. It’s the first touchpoint potential customers have of your facility, and it centralizes your offerings, your reviews, and your business details all in one place.
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