In the past, word of mouth, basic radio advertising, or even an ad in the newspaper was enough to get your self storage facility a little extra attention, but not anymore.
Give your tenants what they want!
Turn your storage facility into an online retailer and let your web traffic rent a unit right away!
Getting your self storage company into digital marketing is not as difficult as you might think.
In fact, most of it can be done with the help of a tech-savvy person, a computer, and internet access.
Easy Digital Marketing Methods
1. Create a website with high-quality content that is geared towards your self storage tenant
Include information about things that your consumers find relevant and interesting.
Study your current tenant, is there a type of person that is your ideal tenant?
If so, you can create client personas of your ideal clients.
Build your high-quality content designed to reach your client persona.
Make sure that your facilities’ contact information is easy for the visitor to find.
Talk about your business, of course, with things like storage guide sizes and pricing, but also about content that can educate them in their future storage decisions.
2. Optimize your website for SEO
SEO, or search engine optimization, helps your website to be found by potential customers who are searching for storage companies.
To get yours on the first page – the gold standard by which people choose their business needs from – you need to get your page SEO optimized.
There are many sites out there to help you do this easily.
3. Get on social media, but plan ahead
Much of social media is fluff, but when you sort through it to get to the good stuff, it’s a great way to get advertising directly targeted to your potential customers.
Make a plan for how you are going to use your Facebook or LinkedIn page, and – more importantly – how you are going to measure the success of that usage.
You will need to tweak what you are doing as your outreach starts to plateau.
4. Pay attention to the social media conversations
Follow what is being said on your pages or about you.
Pay attention to what your followers are talking about and what is important to them.
Try to optimize your content and feeds with things that are interesting to them, and grab possible complaints before they become big problems.
5. Utilize the Facebook for Business opportunity.
Facebook for Business gives your company automatic SEO rating points.
Being a part of this online community can push your website and business up farther on the search results page.
The work you do everywhere else will add the rest that you need to push you to first page ratings.
6. Welcome online reviews from new customers, and respond to your reviews.
Statistics say that consumers trust online recommendations and reviews almost as much as they trust the advice of their close friends and family.
Getting those reviews quickly from your new customers is like gold to your business, and is the best advertising you can receive.
How you respond to those reviews is important as well – try to respond to all of them, good and bad, within 24 hours.
7. Pay attention to how much your digital marketing is costing you versus how much it is bringing you
Free advertising is a great thing – online reviews, social media, word of mouth, all goldmines for a storage company.
But sometimes you will be paying to boost your posts, keep your website going, and get it optimized.
You may offer contests with free storage rentals or other giveaways.
Have a plan in place of how you are determining your out-of-pocket costs on advertising are paying for themselves.
Otherwise, you may need to tweak what you are spending your money on to something that will bring in business.
Digital Marketing in the 21st Century
There’s no other way to sugarcoat it – to survive as a business in a world populated increasingly by millennials and others who are turning to online reviews and shopping as their main avenues for purchases, you have to have a great online presence, and you have to use digital marketing.
It can range from free to expensive, and you can do it or have it hired out, but you must get your storage company digital advertising, like, now.
To read more about my favorite StoragePug features, take a look at:
- Self Storage Websites that are Fast, Modern, and StoragePug-Managed
- Self Storage Websites: 8 Ways to Convert Leads
- Self Storage Marketing Playbook [Free eBook]