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November 26, 2018
In today’s internet-connected world, it is more important than ever that you have a web presence.
About 90% of consumers do an internet search to find local businesses and research them before making a decision. Of those, 86% use Google for their search engine.
If you want to take your self-storage business to the next level, getting in the first page of Google results for relevant keywords is paramount.
The Google 3 Pack (pictured to the right) refers to the three local results that show up at the top of any local search.
There are three primary ways to take advantage of Google search results. Using these methods will ensure that self storage customers can find your business and feel safe and secure in choosing your company over the others.
Each registered business likely already has a business listing on Google.
Google lists local businesses, and those local businesses may come up in local searches even if there is no website or information available on the page. The more information found on the Google My Business listing, the more likely it will be that customers will get the information they are looking for.
Claiming your listing is a reasonably straightforward process.
When you go to the business listing, there is a link available to claim the listing. Simply follow the instructions. As of the time of this writing, Google will send a postcard to your business with a code on it. Use this code to access your Google My Business.
You’ll want to make sure that this listing is completely filled out with location information, hours, and services offered. You will also want to make sure this information stays up to date over time.
Look at filling out your business information completely as the baseline for showing up in the Google 3 Pack. Your self storage facility is much less likely to show up if there isn't relevant information to display.
Google reviews are essential, not just for the Google 3 Pack but also for customers to be able to feel comfortable using your self-storage company over others.
The more positive reviews you have on Google, the more likely it will be that people will find your business and choose it over the competition.
Managing your Google reviews is also a relatively simple process, but it is important to keep up with it over time. It would be best if you responded to every single review left on Google and other review sites such as Yelp.
If it is a positive review, thank the customer for their business and show your appreciation. If it is a negative review, make sure to respond professionally and do what you can to make it right.
Optimizing for local SEO is a vital step in achieving the Google 3 Pack, and it is perhaps the most difficult. Optimization involves your website design, tags, and the nature of the content. Many factors go into optimizing your website for local SEO.
First, you want to look at your content, headers, and meta tags like the title tag. You want to use the keyword phrases and search terms that people use.
For example, if your self storage facility is in Tallahassee, Tennessee, you might include in your content terms such as “self storage in Tallahassee” or “Tallahassee Self-Storage.”
It is also necessary that you frequently update and add content. A blog is an excellent way to accomplish those goals.
Another part of local SEO is link building — the more websites that link to your self storage website the better your SEO. You can also include links in your blogs or content to authoritative websites to help your optimization.
Part of link building is citations. A citation is any place that your lists your business with the business name, address, website, and other location information (such as Google My Business or Yellow Pages online). The most common place for citations is business listings. However, your business may have other citations, such as news pieces about the community.
Once you have tackled these three tasks, you should begin to see your self-storage business climb the rankings.
It can take time to get into the Google 3 Pack, but with diligence and effort, you will get there.
Finally, once in the Google 3 Pack, you will never have to spend advertising dollars again, because customers will automatically find you.
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