Google pushed over a dozen major algorithm changes last year - we've pulled out the trends that you need to watch!
The value of keywords has been trending downward for years. Google understands the point of your website and where you are - your word choice should be aimed at the customer, not the algorithm!
Are you falling behind if you aren't using AI to fill out your website? Google is changing how it reacts to AI-generated content even as it implements LLMs into the search results. We cover AI optimization, AI content, and much more.
It's harder than ever to get your website in front of a huge audience. Competition is higher, organic search is down, and AI results are cutting out clicks, but this doesn't have to be bad news. If Google sends you fewer clicks, but those clicks are all rentals, you're still growing!