If you are the owner of a self storage facility, you are probably always looking for ways to increase your revenue.
You could raise the prices of an in-demand storage unit size. However, even though this tactic can work, it needs much coordination between staff, current customers, and the information you market to potential customers.
A surprisingly easy way to increase the bottom line is by investing in a new website. This new website needs to be a more functional and user-friendly website for both current and prospective clients.
Your website may be outdated, may have the wrong information, and may not have pertinent or helpful information or actions for clients.
In today’s marketplace, it is not just enough for a self storage business to have a site. To capitalize on opportunity and captivate the attention of potential clients, you must have a highly-functional, optimized website.
The design of your website is essential on so many levels.
It affects your entire internet presence from branding to search engine optimization (SEO). When you have a well-designed and thoughtful website, then your business is more likely to be at the top of search engine results. High search results equate to more visibility, which will quickly allow new customers to find you among the competition.
Your website gives potential customers’ their first impression of your business. A poorly designed site can cause clients to lose trust in your company. A functional, easy-to-use site, on the other hand, has the opposite effect. It can help you earn customer trust and justify a more premium price for your services.
Here are some tips to help inspire you to envision a new website design that increases productivity and profitability.
Provide a Good User Experience
Have you ever been on a website that was difficult to navigate or slow to load? The chances are that you moved on to a competitor’s site very quickly.
Websites that do not provide a good user experience (UX) are a real turn off. Modern customers associate the way you take about your product or service with the quality of that product or service. If your site appears to be challenging to operate, it can shatter your potential customer’s confidence in your ability to provide them with excellent service.
A website that provides a great user experience will encourage customers to explore your site, learn more about you and your offerings, and rent a storage unit.
This rental process online converts a potential client into a customer. Your website was so functional and pleasing that this person didn’t need to look any further. They were then able to make a commitment to your business with the help of your website.
What elements contribute to good UX?
Loading speed - the average internet surfer expects sites to load in two seconds or less. If your site takes three seconds or more to load, then you can expect 40 percent of your visitors to abandon your site.
Therefore, if everyone is leaving your site regardless of how beautiful it looks when it is loaded, then you have no one to convert into customers.
Aesthetics - Your site and its images, colors, and copy should reflect your brand. It should also not be hard on the eyes or be distracting.
Take some time to learn about what your customers care about, or maybe you already do. Try to align the imagery and language so that your site quickly communicates directly to any individual that gets to your page.
Navigation - the ability to move around your site successfully helps visitors find the information they are looking to find. From a technical standpoint, all links should work and take an individual to where it communicated it would.
Think of navigation as a roadmap that tells customers where to go. If your customers can’t find what they need on your site, then you can bet they will go elsewhere.
Those elements again are:
- Loading Speed
Offer Online Rentals and Reservation Booking
Are you tired of playing phone tag with potential customers who want to book a storage unit?
Then you should make sure to offer online rentals on your website.
Online bookings can...
- cut down on the amount of time chasing down customers
- eliminate the need for potential customers to leave your site
- be a way to gather useful information from clients
- facilitate quicker move-ins for clients, providing incredible service
Online rentals let customers begin leasing a storage unit right on your website. You can make a sale 24/7 without doing a thing. It’s convenient and straightforward for both you and your customers.
With online rentals, you spend more time growing your business and less time playing phone tag.
Self Storage Needs to Pay Attention to Search Engine Optimization
A website that is search engine optimized (SEO) is more likely to be favored by Google, which results in your business showing up at the top of search engine results.
When your website is search engine optimized, you get more traffic, which means more chances to convert potential customers. This high traffic means the demand increases, which can then allow you to command higher unit rates.
Integrate Your Storage Management Software With Your Website
Storage management software is an excellent tool for any storage facility. It helps coordinate all your operations, information, and inventory on location into a centralized place for you and your staff.
It enables you to maximize revenue by automatically changing your prices to reflect demand — exactly as hotel operators and airlines do. For you to get the most out of this software, it should as integrated as possible into your website.
When your storage management software works seamlessly with your website, it makes your customers happy. It pleases customers because an integrated website is up to date with accurate and transparent information.
The above tips will contribute to a better customer experience, which is something that almost all businesses want.
These tips will also allow for you to be confident that all of your outward facing efforts are actually seen and interacted with potential customers. Then you will be empowered and can use your optimized site to coordinate any further attempts to grow and achieve even higher goals.
For more self storage articles, take a look at:
- Self Storage Websites that are Fast, Modern, and StoragePug-Managed
- Target Audience Building for Self Storage [Digital Marketing]
- Self Storage Kiosk vs. Marketing Website: Which is Better for Your Self Storage Facility?