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StoragePug

Self Storage Blog

    Jennifer Pfliegler

    Recent Posts

    Self Storage Digital Marketing Plan: 10 Things to Include

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Developing a digital marketing plan for your self storage facility might seem overwhelming.

    However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic plan.

    We’ll look at the general components before moving on to the technical aspects.

    Automating Your Self Storage Facility

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Automation is the future of self storage. Most facilities already have some level of automation, and an increasing number are fully automated—operating with limited or no staff and relying on automation for everything from security to rentals to door locks.

    What are the Best Places to get Reviews for Storage Facilities?

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Online reviews are an essential part of doing business today. The 2017 BrightLocal survey on local consumer reviews uncovered these findings:

    85% of consumers trust online reviews as much as personal recommendations.
    • Positive reviews make 73% of consumers trust a local business more.
    • 49% of consumers need at least a four-star rating before they choose to use a business.

    Showcasing Reviews on Your Self Storage Website

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    Showcasing customer reviews on your self storage website adds credibility and trust. After all, you’re not the one touting your facility’s awesomeness—your satisfied tenants are!

    Another reason to showcase reviews? According to a BrightLocal Consumer Review survey, “Positive reviews make 73% of consumers trust a local business more.”

    How to Handle Negative Self Storage Reviews

    Your browser does not support SVG Jennifer Pfliegler

    StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility’s website.

    It is a storage facility owner’s worst nightmare to have their facility associated with a negative search result—whether it be a negative review, article, or blog post. We have good news and bad news about getting rid of negative information on the Internet.

    The bad news is that it can be challenging and expensive to get something negative removed—especially if it is on a site that you don’t control.

    Rent Exchange: Should You Barter With Units At Your Storage Facility?

    Your browser does not support SVG Jennifer Pfliegler

    Bartering (exchanging good or services for other goods or services without using any money) has been used for centuries and predates the use of money.

    In the self storage industry, bartering (also known as rent exchange) usually involves trading a storage unit for goods and services.

    Here are examples of some ways that self storage facilities barter:

    The Power of Online Reviews for Self Storage

    Your browser does not support SVG Jennifer Pfliegler

    According to Forbes, online reviews are the best thing that ever happened to small businesses, including self storage facilities. Consider these statistics compiled by Invesp:

    • 90% of consumers read online reviews before visiting a business.
    • 88% of consumers trust online reviews as much as personal recommendations.
    • Customers are likely to spend 31% more at a business with “excellent” reviews.
    • 72% say that positive reviews make them trust a local business more.
    • 92% of users will use a local business if it has at least a 4-star rating.
    • 86% of people will hesitate to purchase from a business that has negative online reviews.