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Self Storage Blog

    Rachel English

    Recent Posts

    Self Storage Operational Audit: 19 Items to Ensure Accuracy

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    An operational audit is an examination of how an organization conducts business, with the objective of increasing its efficiency and effectiveness.

    Other objectives are to understand the risks and responsibilities of your business and find opportunities for improvement.

    At a minimum, operational audits should be performed once a year for most storage facilities. If you are a larger operator, you may need to conduct an operational audit more frequently.

    The Importance of Professional Photography for your Storage Facility

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    Do you have grainy or pixellated pictures on your website? If the answer is yes, then you should consider getting new ones!

    The photos on your self storage website or marketing materials will be the first thing potential customers see before visiting your property.

    Therefore, you want to showcase your facility in the best possible light to increase your online curb appeal.

    Unless you’re a skilled photographer, your best option is to hire a professional to ensure that you get the highest quality photos.

    Setting Marketing Goals for Your Self Storage Manager

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    A successful self storage marketing strategy starts with your manager.

    Your manager is a salesperson!

    Set goals that challenge them to become a better manager.

    Setting goals is an important part of having a successful manager at your facility.

    It is important to involve your manager in the creation of their goals. Employees are more likely to achieve goals when they are involved in setting them.

    Self Storage Kiosk vs. Marketing Website: Which is Better for Your Self Storage Facility?

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    Consumers expect many of their daily transactions to be automated or incorporate technology of some kind.

    From the increasing use of online banking to the ubiquity of ATMs and movie rental kiosks, technology has become commonplace throughout society.

    The self storage industry is not immune.

    Self storage kiosks and marketing websites are increasingly common in the self storage industry.

    7 Ways to Get Your Self Storage Customers to Refer New Tenants [Self Storage Marketing]

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    As the manager or owner of a self storage facility, you know that referrals are useful for growing your list of tenants. 

    Referrals from friends are the most credible form of advertising among consumers. 

    A great way to grow your self storage business is to get your current tenants to refer you to their friends

    Self Storage Digital Marketing: Measuring your Efforts

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    Measuring your self storage digital marketing efforts is the process of gathering the results of your online marketing efforts with Marketing analytics. 

    This data includes how your actions affect the journey of your customers and clients.

    Moreover, you can learn about the offline popularity and online traffic your company generates via different marketing tactics.

    5 Ways to Increase Occupancy at your Storage Facility

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    Whether you are getting ready to open your brand new storage facility or looking to increase occupancy at an existing one, you have many avenues to consider.

    Self storage businesses can be very successful if they are marketed correctly, but they can also tank without the right marketing strategies.

    Luckily, you have a lot of “been-there-done-that” businesses to learn from, so why reinvent the wheel?

    Self Storage SEO: How to find the Best Keywords [Step-by-Step Guide]

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    Before beginning a self storage SEO (Search Engine Optimization) campaign, you need to be aware of the keywords that will get you leads.

    What is your target customer searching in Google to find your storage facility?

    Once you know those keywords you can begin the process of moving up on Google!

    Community Marketing and your Storage Facility

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    Getting involved in your community is a great way to bring awareness to your storage facility!

    Most people in your community will need self storage at some point.

    Community marketing can bring your facility new tenants, increase brand awareness and can be a cheaper alternative than traditional advertising.