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To capture online traffic in self storage, you need either great SEO, a well thought-out pay-per-click campaign, or both.

Why Your Self Storage Facility Needs a Modern Website

1 min read

Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them.

But what happens once that traffic makes it to your self storage website?

Along with great SEO and a well thought-out pay-per-click campaign, your website should turn web traffic into paying tenants.

It is important for those leads to be able to quickly and easily find your self storage rates and move in online

Offering online rentals is one of the most effective ways to go from lead to lease. 

Download our free eBook here to learn how to convert web traffic into rentals  >>

Why have a modern self storage website?

Self storage owners and managers need a modern self storage website for several reasons.

1. Look Professional

Online perception is equally important as physical perception nowadays.

You wouldn’t neglect your landscaping or signage for years, and you should show the same regard to your website.

2. Return on Investment

A modern website not only acts as a funnel to capture new self storage rentals, but it has the tools to analyze the returns.

You can’t have one without the other -- an outdated site with analytics is like a gun without ammo, and a modern site with no analytics is just as bad.

3. SEO

Search engines take user experience (UX) into account when indexing your site.

That is judging which results your self storage website will show up on, and what ranking.

How to get a modern self storage website

Fortunately, the self storage industry has taken off over the past decade.

While the competition is really starting to heat up, the options to have a modern website built by companies focused in self storage is growing.

Further, the key property management software providers such as Sitelink, storEDGE, and WebSelfStorage are opening up their APIs for more usable websites.

Finding a company like StoragePug with experience and extensive self storage industry knowledge is the best way to get a modern self storage website.

Conclusion

A modern website is one of the best investments you can make.

It can take on many functions for your self storage facility.

A modern self storage website is a great way to market and be found.

It also can help fill your units around the clock, regardless if you’re open or if a manager is on duty.

Making your website modern, user-friendly, and easy to find is one of the best ways to insulate your self storage wealth.

Get in touch with us at StoragePug to learn more about our digital marketing services for self storage — or to schedule a demo.

To read more about my favorite StoragePug features, take a look at:

StoragePug is a modern marketing company for self storage. We create intelligent marketing websites that allow you to rent units & take payments through your facility's website.

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