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December 6, 2018
Promoting your self-storage business online is crucial for your visibility and success. While it's tempting to concentrate on your website and Google search rankings, a strong social media presence is a big piece of the equation.
Facebook alone has more than 2 billion monthly active users, so harnessing the power of social media to promote your business has the potential to significantly increase your brand reach.
Today's most widely used social media platforms include Facebook, Twitter, Instagram, and Snapchat.
While teens and young adults use Instagram and Snapchat liberally, a focus on Facebook and Twitter marketing tends to have the best ROI for small businesses.
Creating a Facebook business page for your self-storage facility is pretty easy, and there are some definite perks to this type of marketing.
A page on Facebook can help you organically grow an audience through engaging posts, blogs and promotions, as well as helping clients feel involved and informed. There are even free analytics tools and affordable marketing features to maximize your exposure.
Your first priority on your new Facebook business page is to get some followers. First, invite your friends and family to "like" and share your page and inform your clients of your new Facebook page by adding it to any regular communications like newsletters or email blasts.
A great way to encourage quick growth is to create a Facebook contest where people who share your post are entered to win a prize. Facebook's policies allow contests, but they do have some guidelines that you should check before launching.
Make sure your updates make it into user's newsfeeds by creating engaging content. Your page should be updated regularly, and posts should be designed to encourage people to like, comment, or share.
You can share your posts easily from Facebook to other social media platforms including Twitter and Instagram, allowing you to reach a wider audience with just one post. This will save you time and increase your marketing efficiency.
One thing to keep in mind when crafting your incredibly thoughtful Facebook updates is that 60 percent of Facebook users are browsing from a smartphone or other mobile device.
If you target only desktop users, you will alienate a large portion of your target market, so make sure your posts and ads display appropriately on all types of devices.
Facebook Ads are an art. They are much like Google Ads, in that you create an advertisement for engagement with your site or Facebook page. However, unlike Google Ads, you have a lot more options for targeting a specific demographic.
To get the most out of Facebook Ads, you want to first identify your target market. Your page analytics can show you the demographics of the users already engaging with your posts, and which is info you can use to either broaden your reach or create more focused campaigns.
Facebook allows you to distinguish between age, gender, marital status, specific location, interests, and more. The more you know about the people you are marketing to, the more targeted your ads can become. This allows you to get the most out of your advertising dollars.
Twitter isn’t used widely for much beyond short quips of news and complaints, but the complaints are where Twitter becomes useful. Even if you rarely post to your Twitter account, it is important to have one.
If anyone complains about your business and tags your self-storage facility in the post, it is important to respond in a timely and thoughtful manner.
Answering Twitter complaints can go a long way toward showing customer appreciation and drumming up new business.
If a Twitter user makes a complaint and you follow up with a satisfactory response, all of the users that follow that first poster will see that you take care of your customers. Likewise, if you ignore Twitter, everyone will see the complaint go unanswered, which is bad for business. Use this real-time feedback as an opportunity to show off your customer relations skills!
As a business, you aren’t likely to get many followers on Instagram. However, Millennials and Gen Z do use Instagram quite a bit, so placing ads on the social media platform can be helpful.
Instagram ad targeting is more limited than Facebook, but they can still be a smart investment if your target market includes many people from these generations.
Whatever social media platforms you choose to make the most use of, you should, at a minimum, have a Facebook page and run Facebook Ads periodically.
About 95 percent of smartphone users have a Facebook account, so jump on the social media bandwagon and take advantage of this waiting market!
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