Reviews boost your SEO and offer social proof for leads who want to rent. And you can level up how you get them without adjusting your marketing spend.
Getting consistent 5-star reviews sends a message to potential renters. Pay as much attention to your review processes as you do to your self storage marketing budget!
Don't wait around for reviews to come to you. Today, we're sharing tips on how to get more reviews and how to manage them when they start rolling in.
In our interview with Heather McCombs of Spacebox Storage, Heather shares her perspective on why reviews matter and how her team managed to get 100 new reviews in only 16 days!
The bottom line: customers know to review when you remind them they can!
Update: As for April 2026, Google has adjusted its Terms of Service.
Bonus programs like the one Heather mentions in the video now fall within a gray area -- use them cautiously or avoid them.
Darren Shaw of Whitespark suggests giving rewards on a team or facility basis when review milestones are hit instead.
We go deeper into Google's update in our Review Policy Update blog!
Here are a few more ways to maximize your Google reviews!
The majority of people will leave a review if asked, so don’t hesitate! The easier you can make the process, the more reviews you'll get.
Although asking customers to leave a review for your facility is a best practice, never pay for reviews. Paying for reviews can cause credibility problems in the long run and is never recommended.
The best way to ensure that you get positive reviews is to provide good customer service and an easy and stress-free customer experience.
Pug Pro Tip: Make sure you have a link directly to reviewing, not just to your GBP!
Online reviews are important because they offer social proof that your facility is worthwhile.
You can see social proof in positive reviews and customer testimonials. Between two products of equal price and type, what people say about each breaks the tie. By sharing online reviews, you can:
Having reviews on your Google Business Profile improves your search ranking and increases your local SEO—thereby driving more traffic to your website.
If your website can convert those visitors, more reviews mean more rentals.
To effectively use online reviews, you should feature them prominently on your website and actively manage your listings wherever online reviews appear, such as Google Business Profile, Yelp, Facebook, and self-storage online marketplaces such as Sparefoot.com and Selfstorage.com.
Getting reviews is the most important piece, but you're not done once you've got them. Here are a few best practices for managing online reviews for your self storage facility.
Reviews are a critical piece of your marketing strategy because they offer social proof that your self storage facility is worth using. Online reviews, especially on your Google Business Profile, can also improve your local SEO and drive more traffic to your website.
To collect reviews, the best method is to simply ask your customers. This can be done via links on your customer communications and social media platforms and by asking them during in-person interactions. To be effective, this must be done consistently to keep reviews coming your way.
Finally, harness the full power of your online reviews by responding to all reviews, learning to effectively respond to negative reviews, and using the information gleaned from reviews to improve your self storage facility.
To read more about my favorite StoragePug features, take a look at
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