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Rentals, Reviews, & Results: How A+ Storage Revived Their Digital Focus

For A+ Storage switching to StoragePug was about more than getting a website, it was about refreshing their digital strategy and getting the data they needed.

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6

months with StoragePug

$114k

in online rental revenue

4,700+

website visitors

Stephanie Tharpe is a self storage force to be reckoned with. For over ten years, she brought her energy and expertise to A+ Storage, but it was hard to maintain her digital focus when her website wasn’t producing results and she couldn’t diagnose the problem. Now, with StoragePug, she can see every analytic she needs, and she can be excited about her online strategy again.

"Our site really wasn't performing or doing anything that I could tell. I wasn't getting the results. I wasn't getting online rentals. I wasn't getting the information that I was looking for."

Stephanie Tharpe, A+ Storage of Tennessee

With over ten years of self storage expertise, Stephanie knew the digital tools her facilities needed, but they weren’t working the way she hoped.

She wanted a website that showed A+ off, but their design was starting to feel dated. They had ways for customers to rent online, but no one was clicking. Stephanie even knew the importance of reviews and was sending emails to request them from tenants. But, participation was low to none.

What wasn’t working?

Stephanie faced one of the more frustrating digital loops storage operators get stuck in.

“Our site really wasn't performing or doing anything that I could tell. I wasn't getting the results. I wasn't getting online rentals. I wasn't getting the information that I was looking for.”

Without a website or rental experience that was set up to measure and report analytics easily, it was impossible for Stephanie and her team to diagnose issues. And, without key insights into their online effectiveness, their attention and energy faded.  

It’s hard to maintain your digital focus if you aren’t getting results and you don’t know the problems. 

New lessons and new horizons

The results of switching to StoragePug were almost instantaneous.

"Stores that were getting zero rentals started getting rentals immediately. Rentals and reservations are up, up, up!"

Stephanie Tharpe, A+ Storage of Tennessee

For Stephanie, StoragePug brought a renewed sense of excitement and empowerment. Her website went from being a question mark to being the source of 50% of her reportable metrics. With clear analytics, she and her team could evaluate their digital strategy and know what parts to focus on.

Joining StoragePug meant more than just getting a new website and features, it was also about learning more digital best practices. Now, instead of emailing about reviews, Stephanie has automatic text message review requests. 

“When we do a rental, they get a text message. We get a review every single day. StoragePug taught me to respond to every review.”

A Plus Storage Website Desktop and Mobile Screenshots

Stephanie and her team continue to grow their digital strategy, like keeping their Google My Business up to date and active, because they know that all their online efforts point to a website and rental experience that they’re proud of, that they can rely on, and that they can monitor.

And, Stephanie hasn’t stopped there. She also heads up A+ Management, a full service, third-party self storage management company for facilities all over the country.

Since StoragePug:

  • $114k in online rental revenue
  • Over 4,700 web visits
  • 45.5% of traffic is from mobile users

Why StoragePug?

“It makes me really proud that I can have a partner that I trust are going to deliver what you promise. I know you're going to impress my clients. And, when I refer you, I'm dead serious. I don't do that. I don't refer lightly. I only refer people that I truly, truly believe in, that I've had amazing experiences with. I'm honored to have StoragePug as a partner.

stephanie-tharpe Stephanie Tharpe A+ Storage
9B88E271-646A-4F04-8841-526C9000A860
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Success Stories

"People are busy. They don't necessarily want to spend fifteen minutes on their phone. When they want a storage unit, they want it done now."

Chad Lundberg of The Storage Group

Read Chad's Story →
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The Storage Group Success Story by Chad Lundberg

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A-1 Storage Success Story by Denise Bowley

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A+ Storage of Tennessee Success Story by Stephanie Tharpe

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Increase revenue, empower your manager, and gain customer loyalty with our Self Storage toolkit.