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Tenant Acquisitions: Gabfocus Highlights

May 4, 2020

2 min

What are best practices to convert leads into paying customers? How do you keep track? What are the best tools? Check out this Gabfocus Session to hear how other self storage owners and experts are keeping their facilities full.

In case you missed it, you can watch the entire session On Demand.

At the end of each session we ask our panelist to all answer an important question. This week's was"What’s the most important thing for a manager to remember when trying to convert a lead into a tenant?"

Workshop Highlights:

"You only have one chance to make a first impression. Many tenants are coming to you for a major reason - a move, a divorce, a death. Provide a personal touch, and remember why they need storage.” - Stephanie Tharpe
“Follow through as much as you possibly can. Remember they are human. Lead with empathy. If they are storing with you, remember you are part of their life.” -Chad Lundberg
“Follow up is plural.” -Scott Worden
“Remember that you’re not just going after the sale, you’re providing a solution. If you’re not following up, you’re not helping them.” -Holly Fiorello - Director of Marketing at CallPotential
"It’s all about having a conversation. Not just selling.  Remember, you're talking to a person.-Melissa Huff

Gabfocus Takeaway

Follow Up. What we learned from all our experts this session was that they are discipled and proactive about following up with every lead they come in contact with. And, they don't just follow up once, they follow up consistently. All while doing so with empathy and understanding. Thanks to our expert panelists for sharing their insights!

Top Questions Answered:

  1. How can operators get the most out of a lead?
  2. Are call tracking numbers worth the expense?
  3. What are some lead follow-up best practices?
  4. What are some best practices to increase lead conversions?
  5. What is the best resource to learn how to stay in contact with our customers?

If you were too busy to join us for the live event, no worries. Each session is available On Demand on the StoragePug Resources page

Big thanks to to our featured speakers, moderators, and event sponsors: CallPotential.com.

Please be safe and remember that if there was ever a time for businesses to be flexible and empathetic, it's now.

See you at Gabfocus weekly on Thursdays at 2pm ET!

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