Gabfocus Spotlight: How can you make the most out of your referral program?

With times getting a bit tougher, you are probably looking for new marketing ideas for your storage facility.

If you've got yourself a referral program for your self storage facility, you might be wondering if there's more you can do with it.

Here's an expert-level tip from a recent Gabfocus workshop.

Stacie Maxwell of Universal Storage Group sat down with Tommy and Melissa to talk about grassroots marketing. Here's what she had to say about maximizing the value of your referral program!

Question: "How can you make the most out of your referral program?"

Check out the video clip below to hear their answers:

In this Gabfocus Session: Does Grassroots Marketing Work in 2024?, Tommy and Melissa were joined by Stacie Maxwell of Universal Storage Group to talk about how you can use grassroots marketing methods to improve your business as competition continues to thicken.

Check out the full Session to dive deeper! 

Don't want to watch the clip? Here's what Stacie had to say:

Get them to your store, make them come pick it up in person so that you can get a picture of them holding their referral check or holding that gift card that they got for sending someone your way, which you can then use in your social media, your email marketing. You can put it on your website.

I've got a store, Vigilant Self Storage in Iron Bridge. Tammy is the manager there, and she has a four-by-six photo printer.

So she'll take a picture of all of her referrals, she'll print it out, and she's actually created a border around the top of her office with nothing but people smiling, holding checks. 

Referral checks.

I know her. I know them. And she's like, yeah, you want to get your name on there? Send me somebody else and get your photo up there."

—Stacie Maxwell