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Every choice a customer has along their decision-making process is an opportunity to win them over or lose them.
Understanding your customers' journey in self storage—and how that directly relates to decisions you make about your business—is essential to being the best you can be. The self storage industry is getting more competitive every year. Get ahead of your competition by learning about your customers and how they experience your self storage business from start to finish.
Like any kind of process, the customer journey has distinct stages. To really grow your self storage business means to understand and improve your customers’ journey—and to do that means to dive into each of these stages.
The 6 key stages in the Self Storage Customer Journey include:
It's easy to run a business without realizing the reality of who your customers are, where they come from, and how they view and interact with each stage of their journey with you. Taking that step of understanding your customers will help push you ahead of the competition.
For more information on running your self storage business, take a look at
At StoragePug , we build self storage websites that make it easy for new customers to find you and easy for them to rent from you.
With Insights, our self storage marketing platform, operators get the data and digital tools they need to make the get out of their website and their self storage investment.