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April 7, 2020
There’s a famous saying by Theodore Roosevelt: “People ask the difference between a leader and a boss. The leader leads, and the boss drives.”
This saying is especially true in businesses like self storage, and the type of person your manager is – a leader or a boss – will determine the type of storage company you have.
Some people are inherently management material.
They can take even the least trainable of employees and find a niche that works for them and helps their business’s ecosystem as a whole stay or become successful.
So, how do you know what to look for in the person you are considering for your storage facility?
Here are 7 traits that good self storage facility managers have, even before they are in that role.
Your property manager must be a professional salesman or woman.
Having a sense of urgency to rent more units is crucial to growing your business.
They need to understand the value of a rental! They are the first person that prospective tenants come into contact with.
If they rented 1 extra unit per week. That’s 52 extra units rented in a year! That is over $50,000 in extra revenue for your storage facility.
Compensate your manager for their extra efforts!
When it comes to managing a self storage property, customer service skills are of paramount importance.
They need to be outgoing and friendly.
Property managers are not only the first human impression of your facility but also the closers.
When a current or potential tenant shows up to your facility, the manager should be their guide to a great experience.
Trust is a huge part of a successful work environment.
If employees feel that they can trust their manager, they are more willing to work hard and go the extra mile.
Self storage is such a unique industry that your tenants stay longer when they enjoy and trust the property manager.
They also may be more apt to come up with innovative ideas themselves and share them with you, knowing that their thoughts will be heard and not ignored or laughed at.
As a self storage owner, you are invested in the success of your storage business, but you also have chosen your employees because they showed you they are capable of doing the job.
You want a property manager who is going to sweep the hallways when they are dirty, keep the office clean, change light bulbs out, etc.
Your facilities' curb appeal is a large factor in its success or failure.
Even in self storage businesses, the pressure can mount and burst at unexpected moments.
It’s times like these where a manager shows his or her leadership abilities.
Staying calm when under fire is a trait of good managers.
You want a manager who can handle an upset tenant.
Actions and words spoken during times of stress can often lead to regret and lost business or bad reviews.
Most employees do work hard, but for many people, their job is an uphill battle, with task after task coming at them and the only time they are caught up is when they go home for the day, only to return again the next day and start over.
A good manager knows this and finds ways to make their own work more effective and meaningful. They need a desire to please tenants and care about their rental experience.
Tenants will appreciate a willingness to do what it takes to make them happy, and facility owners will welcome their disposition to do what it takes to reach success.
In a self storage facility, as well as most other businesses, mistakes can happen that make the company look bad.
A good manager knows how to take responsibility for those mistakes rather than try to find someone to blame, and then they will take it a step further and work to make it right.
Through these traits, and the many other leadership abilities that a good manager displays, your employees will look to the person you have chosen as a manager to see how they should be acting while performing their job.
Managers who criticize, look for weaknesses and flaws, and demand results without inspiring employees to work will ultimately be bad for your business.
They may push for performance, but there will likely be high turnover and low morale. Both of these outcomes will be seen and felt by your customers.
Good managers seek solutions to problems, coach employees to their best ability, and, in general, inspire them to work hard and perform well. This, as well, will be seen and felt by your customers.
When you choose your self storage facility’s next manager, look for these traits so your company will be in the hands of someone capable of keeping your self storage business successful.
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