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Creating the best storage unit website

There is room for improvement when it comes to self storage websites and online marketing. That’s where Storage Pug comes in — we set out to create the best mini storage websites out there.

While there are plenty of facilities that have decent self storage websites, many miss the mark. Unfortunately, many storage facility owners see a fully functional website as an unnecessary or exorbitant expense. Even worse, some have half-baked or completely out-of-date websites which reflect badly on the business.

Did you know:

  • According to BrightLocal, 97% of consumers looked online for local businesses in 2017
  • 12% looked for a local business online every day

Because most people have a computer in their pocket, the look and functionality of a storage facility website is becoming just as important as the look and functionality of the storage facility itself.

How does your storage unit website rate?

I look at a mini storage website as a scale based on functionality. At the low end of the scale is the brochure website. This means that your website is slightly better if at all than just posting a PDF at your URL. This website might have some pertinent information such as hours, phone number, address, and email, but has no actionable besides a contact form at best.

In the middle of the scale is the website with limited and/or fragmented functionality. Limited functionality means exactly what it sounds like. You can do a few things but not everything. The most common is only offering reservations.

While this is better than nothing, this type of local storage unit website will likely lose out to a fully-featured website. Slightly better is the fragmented website. This website might offer reservations, online bill pay, or even online rentals. It uses services that aren't integrated. This means that users are directed off-site for any of these functions.

Value based unit pricing page.

Keep it all on your storage facility website

Six in 10 consumers said they were concerned about credit-card fraud, and redirecting users to input sensitive information into a portal is not the way to gain trust online.

We want to help you provide the best storage unit websites out there — something that offers integrated online rentals, reservations and bill pay. For example, Ray Self Storage offers their users the chance to do anything they need to do online.

Whether it's renting a unit, online lease signing for storage unit online rentals, using autopay, or moving out. Other key elements to the success of your website are the SEO practices, mobile responsiveness, and the appealing and easy to use UX (User eXperience). It’s more than a website: it becomes a full-fledged storage unit digital marketing campaign.

Available storage units page. Table with x-large units.

Speed is important

For Google, 400ms of increased page load time, results in 0.44% lost search sessions. At StoragePug, we take this to heart. It's not good enough to only have a fully functional and integrated online marketing machine for local storage unit websites.

It's got to be fast. To make this happen, we use Google's Firebase for our database and content distribution and Amazon Web Services for our API. These services are proven on the basis of speed and security, so we use them as a foundation for our offerings.

Create an excellent experience

You need more than just a self storage website template. It's one thing for a website to look good, but looking good and providing intuitive UX and functionality is what we strive for. The modern design we strive for demands elegant solutions for all of the functionality.

As the headline of Apple’s first marketing brochure proclaimed in 1977, “Simplicity is the ultimate sophistication.”

Shoppers visit 3 eCommerce stores on average before an online purchase. If a facility's website is not the best looking, most intuitive, feature-rich, and easy to use then the likelihood of acquiring a new customer online is diminished significantly.

User scrolling down their account page.

Let Storage Pug do the heavy lifting

It's one thing to recognize the need for modern self storage websites with feature-rich user experiences, but a self storage owner or property manager likely doesn't know the ins and outs of web development or maintenance.

For StoragePug customers, this is a non-issue! We give as much or as little control to our customers based on their wants and needs. They don't need to worry about the day-to-day tasks of maintaining a website.

There is no need to check if it is working or if it has gone down. StoragePug customers get the best of both worlds: a top-of-the-line website and no work involved to get results from it. We offer the best storage unit inventory management you can find, whether you do it yourself or hand us the reins.

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Discover our tools to help your Storage

Our online management tools give your customers all the digital features they want: online rentals, online bill pay, a customer account, auto pay, and so much more.

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