When it comes to marketing your self storage facility, there’s a lot to keep up with! Here are some of the top mistakes owners and operators make (and how to avoid them).
Losing marketing focus
We usually know the major places to start our online focus—your website, Google, social media—but how many “channels” do we incorporate, and how involved do we get?
Not measuring R.O.I. or tracking data
Your facility is a business, and setting your marketing budget is a major business decision. It’s easy to make your marketing decisions on a whim or with a gut feeling.
Not actively evaluating your marketing efforts
The self storage industry, the digital landscape, and consumer trends are always in flux! What worked last year may not work this year.
