Every choice a customer has along their decision-making process is an opportunity to win them over or lose them.
For modern customers, their searching and buying experience with other brands and in other industries is getting easier and more intuitive all around them. Whether they realize it or not, they expect the same frictionless journey with self storage too.
Like any kind of process, the customer journey has distinct stages. To really grow your self storage business means to understand and improve your customers’ journey—and to do that means to dive into each of these stages.
From word-of-mouth to Google searches, we explore the different ways customers are searching for self storage and how operators can be ready for every channel.
Reviews, photos, and convenience drive customers to the facilities that prioritize them. Find out how to optimize your business around the qualities your customers care about!
If it's easy, people will do it. Learn how easy rental processes help visitors turn into tenants.