Wednesday, November 4, 2026
- 5:00 - 10:00pm: Welcome Reception & Casino Night - Griffin Hall
- 7:00 - 10:00pm: Texas Hold 'Em Poker Tournament - Griffin Hall
Thursday, November 5, 2026
- 7:00am - 6:00pm: Registration & Silent Auction
- 8:00 - 8:45am: Early Risers' Sessions
- Money Moves: Smart Strategies for Refinancing, Debt, & Growth - LS Ballroom B
- Your Best Competitive Advantage is Your Team: Hiring, Training, and & Retention - LS Ballroom C
- 8:00 - 8:45am: New Member & First-Time Attendee Orientation - LS Ballroom D
- 9:00 - 10:15am: Opening General Session
- Leading Through Every Market Cycle: A Fireside Chat with Industry Titans
- 10:30 - 11:15am: Breakout Sessions
- Ready, Set, Build: Navigating Development in Today's Market - LS Ballroom A
- Your Modern Marketing Playbook: Be See, Get Found, & Rent More - LS Ballroom B - Tommy Nguyen - StoragePug
- Legal Update: Digital Locks, AI Tools, & Emerging Technology - LS Ballroom C
- Debate of the Decade: Remote vs. Manned Facilities - LS Ballroom D
- The Self Storage Performance Playbook for 2027 - Room 303/304
- 11:30am - 12:15pm: Breakout Sessions
- Stronger Together: Building a Better Owner/Management Company Partnership - LS Ballroom A
- AI Tools That Actually Work for Self Storage - LS Ballroom B
- Revenue Management Reimagined: Balancing Revenue & Reputation - LS Ballroom C
- The Big Deal: Acquisitions & the Road Ahead - LS Ballroom D
- How to Choose the Right Upgrades for Your Facility - Room 303/304
- 12:15 - 1:30pm: Membership Lunch & Networking - LS Ballroom E
- 1:30 - 3:00pm: Round Table Discussions - LS Ballroom D
- Increasing Google Reviews & Making Them Count - Table 11 - Alex Keller - StoragePug
- 3:00 - 6:00pm: Trade Show - JW Grand Ballroom
- Visit us at booth #706 for some Pug Socks!
- 7:00 - 11:00pm: 40th Anniversary Gala: Boots & Bling - Fareground Austin
Friday, November 6, 2026
- 8:00am - 2:00pm: Registration & Silent Auction
- 9:00 - 10:00am: Breakout Sessions
- Lean, Mean, & Running Clean: Smarter Expense Management - LS Ballroom B
- Numbers Never Lie: The Metrics Behind Great Operations - LS Ballroom C
- Decoding the Economy: Separating Headlines from Reality - LS Ballroom D
- Doing More With Less: Putting AI to Work - Room 303/304
- 10:00am - 1:00pm: Trade Show
- Visit us at booth #706 for some Pug Socks!
- 12:00pm: Silent Auction Closes
- 12:30 -1:00pm: Ruby Trails Ends & Winner Announced
Find the official TSSA Conference program here.
Catch Our Breakout Session & Roundtable!
Session: Your Modern Marketing Playbook: Be Seen, Get Found, & Rent More
Speaker: Tommy Nguyen - StoragePug
Day & Time: Thursday, November 5 from 10:30 - 11:15am - LS Ballroom B
The rules of online search are changing. As zero-click search becomes commonplace for business discovery, self-storage operators must pivot to stay visible. Learn what you can do to compete in the age of AI, from optimizing your website and Google Business Profile to improving SEO and GEO, managing reviews, leveraging aggregators, & running more effective Google Ads. You'll also discover simple ways to stand out in a crowded market and leave with an action plan to generate more high-quality leads & rentals.
Roundtable: Increasing Google Reviews & Making Them Count
Table Host: Alex Keller - StoragePug - Table 11
Day & Time: Thursday, November 5 from 1:30 - 3:00pm - LS Ballroom D
We all know that reviews matter a lot. Reviews reassure potential tenants, help facilities rank higher on Google & improve visibility in AI search. However, getting customers to actually leave reviews is the real challenge. Explore tested strategies for generating and managing reviews, including how to ask customers for feedback, build a response strategy, & address negative reviews.
When and Where is the TSSA Conference?
The conference and trade show will be hosted at the JW Marriott Austin in Austin, TX on Wednesday, November 4 through Friday, November 6. When you arrive, make sure you sign in at the TSSA registration desk for your badge and materials!
JW Marriott Austin
110 E 2nd St
Austin, TX 78701
Phone: (512) 474-4777
