Wednesday, March 18, 2026
- 7:00am - 6:00pm: Registration for Conference & Trade Show - Tower View Registration
- 11:00am - 12:00pm: SSA 101: Maximize Your Experience - Room 216 AB
- 1:00 - 4:00pm: Self Storage Economic Summit (Separate Fee Required) - Room 217 CD
- The Economic Forecast
- Big Beautiful Write Offs: How Self Storage Owners Can Leverage and Benefit from the One Big Beautiful Bill
- The Self Storage Owners Guide to AI: Technology Trends, Consumer Behavior, and Digital Marketing - Tommy Nguyen, StoragePug
- 1:30 - 3:30pm: Self Storage Managers Summit (Separate Fee Required) - Room 217 AB
- From Data to Demand: The Ultimate Marketing Playbook for Filling Your Facility
- 3:00 - 6:00pm: Trade Show Opens - Exhibit Hall 3
- 4:30 - 6:00pm: Opening Night Sponsors Reception - Exhibit Hall 3
- 8:00 - 10:00pm: Howl at the Moon Mixer - Howl at the Moon San Antonio
Thursday, March 19, 2026
- 7:00am - 3:30pm: Registration for Conference & Trade Show - Tower View Registration
- 7:30 - 8:30am: SSA Women's Council & Networking Session - Room 217 D
- 7:45 - 8:30am: Concurrent Educational Sessions
- Elevating the Security Profile of Older Facilities - Room 217 A
- What's In, What's Out: Breaking Down Your Scope Before You Build - Room 217 B
- Pricing Laws: What Can a Self Storage Owner Charge Their Tenants? - Room 217 C
- 8:45 - 9:45am: General Panel Session - Hemisfair C 1-2
- Seeing Around the Corner: What's Next in Self Storage
- 10:00 - 11:15am: Featured Speaker Session - Hemisfair C 1-2
- Jamie Siminoff - Turning Rejection Into Rocket Fuel: The Billion Dollar Lessons Behind "Ding Dong"
- 11:30am - 2:30pm: Trade Show Opens - Exhibit Hall 3
- Visit us at Booth 804 to grab a pair of Pug Socks!
- 1:30 - 5:00pm: Large Operators Council Meeting - Marriott River Center, Pearl 2-3
- 2:45 - 4:00pm: Roundtable Discussions - Hemisfair C 3
- 4:00 - 4:45pm: Concurrent Educational Sessions
- Take This Stuff Seriously - Room 217 A
- Analysis of Public Self Storage Companies: Earning Results, Investment Activities, and 2026 Guidance - Room 217 B
- Meet Your Future Renter: Smart, Selective, and Shaping the Evolution of Self Storage - Room 217 C
- Smarter Operations from the Inside Out - Room 217 D
- 5:00 - 5:45pm: Concurrent Educational Sessions
- From Data to Deals: How Operators Can Use Data Science to Make Smarter Acquisitions - Room 217 A
- The Agentic Future of Self Storage - Room 217 B
- Self Storage National Market Outlook - Room 217 C
- 30 Days to Operational Excellence: A Tactical Blueprint for Operators - Room 217 D
- 5:00 - 6:00pm: YLG Education & Networking Session - Room 216 AB
- 6:00 - 7:30pm: San Antonio Honky Tonk Hoedown Reception - Grotto
- 9:00pm - 12:00am: YLG Reception - Merkaba (off-site)
Friday, March 20, 2026
- 8:00 - 8:45am: Concurrent Educational Sessions
- Smiling Faces Rent More Spaces: Harnessing Attitude for Profit - Room 217 A
- Preparing Your Portfolio for an Institutional Exit - Room 217 B
- The Perfect Pick: From Job Posting to Performance - Room 217 C
- The Shift to Automation: How Smart Technology Retrofits Can Remedy Inefficients - Room 217 D
- 9:00 - 9:45am: Concurrent Educational Sessions
- Trends in RV & Boat Storage - Room 217 A
- Law for Leaders: 5 Things Every Leader Needs to Know in 2026 - Room 217 B
- 7 Strategic Mistakes Operators Risk Making - Room 217 C
- Setting Your Store Apart - Room 217 D
- 10:00 - 11:15am: Closing General Session - Hemisfair C 1-2
Find the official SSA program here.
Catch Tommy During the Economic Summit!
Session: Economic Summit (Separate Fee Required) - The Self Storage Owners Guide to AI: Technology Trends, Consumer Behavior, and Digital Marketing
Speaker: Tommy Nguyen - StoragePug
Day & Time: Wednesday, March 18 from 1:00 - 4:30pm - Room 217 CD
Just like Google transformed consumer shopping over the last decade, AI will change customer behavior and alter every business industry — but what do storage owners need to know now? This session will dive deep into AI — dissecting what we can learn from past technological shifts, how customers are currently using AI, what we expect in the next five years, and most
importantly, what that means for our digital marketing strategies today.
When and Where is the SSA Conference?
The conference and trade show will be hosted at the Henry B. Gonzalez Convention Center in San Antonio, TX on Wednesday, March 18 through Friday, March 20. The conference hotels are the San Antonio Marriott Rivercenter and Marriott Riverwalk. When you arrive, make sure you sign in at the SSA registration desk for your badge and materials!
Henry B. Gonzalez Convention Center
900 E Market St
San Antonio, TX 78205
Phone: (210) 207-8500
San Antonio Marriott Rivercenter
101 Bowie St
San Antonio, TX 78205
Phone: (210) 223-1000
San Antonio Marriott Riverwalk
900 E Market St
San Antonio, TX 78205
Phone: (210) 224-4555
Where do I go? Maps for ISS 2026
