Wednesday, March 12, 2025
- 7:00am - 6:00pm: Registration
- 11:00am - 12:00pm: SSA 101 - Maximize Your Experience - Gatlin A4
- 3:00 - 6:00pm: Trade Show Open - Gatlin C/D
- Visit us at Booth 628 to get a pair of Pug Socks!
- 4:30 - 6:00pm: Opening Night Reception - Gatlin C/D
Thursday, March 13, 2025
- 7:00am - 3:30pm: Registration
- 7:45 - 8:30am - Concurrent Educational Sessions - Gatlin E1-4
- Unlocking the Power of Data: Transforming Self Storage Experiences and Profits - Gatlin E1
- Optimizing Design and Construction Strategies to Maximize Opportunities in the Upcoming Development Cycle - Gatlin E2
- Surviving the Storm: Preparing for and Responding to Large Losses - Gatlin E3
- Performance Management for Every Level of Competency - Gatlin E4
- 8:45 - 9:45am: Opening General Session - Gatlin B
- 10:00 - 11:15am: Featured Speaker - Gatlin B
- H. Michael Schwartz - SmartStop
- 11:30am - 2:30pm: Trade Show Open - Gatlin C/D
- Visit us at Booth 628 to get a pair of Pug Socks!
- 2:45 - 4:00pm: Roundtable Discussions - Gatlin A1-4
- Your 5-Star Facility: How to Get More Reviews - Layne Peterson, StoragePug
- 4:00 - 4:45pm: Concurrent Educational Sessions - Gatlin E1-4
- Smart Facility Technology for Dummies - Gatlin E1
- The Lost Art of Rules and Regulations - Gatlin E2
- Let's Make Hay While the Sun Shines - Gatlin E3
- The Changing Transaction Market - Gatlin E4
- 4:00 - 4:45pm: Florida SSA Session - Gatlin E5
- 5:00 - 5:45pm: Concurrent Educational Sessions - Gatlin E1-4
- Lead Conversion Best Practices - Gatlin E1
- Is Third-Party Management Right for You? - Gatlin E2
- Lien Compliance Made Simple: Reducing Risk and Saving Time with Technology - Gatlin E3
- The Future of Self Storage: Securing Your Facility in a Digital World - Gatlin E4
- 6:00 - 7:30pm: Welcome to Orlando 50th Anniversary Kick-Off Reception - Gatlin B
Friday, March 14, 2025
- 8:00 - 8:45am: Concurrent Educational Sessions - Gatlin E1-4
- Success in Site Plan Approval - Gatlin E1
- Trends in RV & Boat Storage - Gatlin E2
- Funding Your Self Storage Dream: Insider Tips from a Banker's Perspective - Gatlin E3
- What Makes Them Click Rent - Alex Keller, StoragePug - Gatlin E4
- 9:00 - 9:45am: Concurrent Educational Sessions Gatlin E1-4
- "Nothing is Certain but Death and Taxes." And Even Ben Franklin Would Say Taxes Could Change for the Better in 2025! - Gatlin E1
- Insight Into Design and Construction Efficiencies in Storage - Gatlin E2
- Sales Secrets for Self Storage Success: Turning Leads Into Loyal Customers - Gatlin E3
- Mastering Operational Reporting: Metrics That Matter - Gatlin E4
- 10:00 - 11:15am - Closing General Session - Gatlin B
- The Self Storage Legal Network's Legal Power Hour
Find the official SSA program here.
Catch Our Educational Session & Roundtable
Session Topic: What Makes Them Click Rent
Speakers: Alex Keller - StoragePug
Day & Time: Friday, March 14 from 8:00 - 8:45am - Gatlin E4
Driving traffic to your website is absolutely essential–people have to be able to find you in order to rent from you. But it doesn’t actually matter how many people find your website if they don’t turn into actual customers. How do you know if your website is optimized to convert visitors into customers? In this session, we’ll cover:
- Features of a website that convert online traffic
- How to establish trust with potential customers
- Educating to help sell your product to potential customers
Round Table Topic: Your 5-Star Facility: How to Get More Reviews
Host: Layne Peterson - StoragePug
Day & Time: Thursday, March 13 from 2:45 - 4:00pm - Gatlin A1-4
These days, nobody buys anything without reading a review first. Storage is no exception. One of the very best ways to stand out in a crowded market is to get as many positive reviews as possible–but sometimes, that can feel like an uphill battle. In this roundtable, we’ll talk about our favorite, well-tested strategies for getting more reviews and how to use those reviews to get more business. We’ll cover:
- How to get more reviews
- How to respond to negative reviews
- Wha to do with positive reviews
When and Where is the SSA Conference?
The conference and trade show will be hosted at the Rosen Shingle Creek in Orlando, FL on Wednesday, March 12 through Friday, March 14. When you arrive, make sure you sign in at the SSA registration desk for your badge and materials!
Rosen Shingle Creek
9939 Universal Blvd
Orlando, FL 32819
Phone: (866) 996-6338
Where do I go? Maps for SSA Spring 2025

