Tuesday, March 12, 2024
- 7:00a - 6:00p: Registration for Conference & Trade Show - Cherry Blossom Lobby
- 11:00a - 12:15p: SSA 101 - Maximize Your Experience - Annapolis 3-4
- 3:30 - 7:30p: Trade Show Open - PG Exhibit Hall CD
- Visit us at Booth #223 for your Pug Socks!
- 6:00 - 7:30p: Opening Night Reception in Trade Show Hall - PG Exhibit Hall CD
Wednesday, March 13, 2024
- 7:00a - 3:30p: Registration for Conference & Trade Show
- 7:45 - 8:30a: Concurrent Educational Sessions
- The Keys to Creating a "Smart Building" - Annapolis 1-2
- What's in Store for 2024: Full Year Forecasts and Comparisons of Self Storage Companies - Annapolis 3-4
- Underwriting 101: For the Self Storage Owner - Baltimore 1-2
- Keep These Words Out of Your Mouth - Baltimore 3-4
- 8:45 - 9:45a: Opening Session
- Self Storage Performance and Outlook - Woodrow Wilson Ballroom
- 10:00 - 11:15a: Featured Speaker
- Politics 2024! Election Year Insight from the Beltway Governors - Woodrow Wilson Ballroom
- 11:30a - 2:30p: Trade Show Open - PG Exhibit Hall CD
- Visit us at Booth #223 for your Pug Socks!
- 2:45 - 4:00p: Roundtable Discussions - Cherry Blossom Ballroom
- 4:00 - 4:45p: Concurrent Educational Sessions
- Physical & Digital Curb Appeal: Driving Rentals With a Good First Impression - Annapolis 1-2
- So You're Operating Remotely, but are You Really Managing? - Annapolis 3-4
- Navigating Market Headwinds: Proven Strategies for Storage Operators - Baltimore 1-2
- 4:00 - 5:00p: Diversity & Inclusion Council Panel & Networking - Chesapeake 7-9
- 5:00 - 5:45p: Concurrent Educational Sessions
- Operator 360 Insights: Tech, Tactics, and Legal Dynamics in Storage - Annapolis 1-2
- Marketing What Matters: Case Studies of High-Performing Operators - Annapolis 3-4
- AI Automation + Human Intelligence = More Better Leads - Baltimore 1-2
- 5:00 - 6:00p: Women's Council Networking Session - National Harbor 12-13
- 6:00 - 7:30p: Welcome to National Harbor Reception - Woodrow Wilson Ballroom
Thursday, March 14, 2024
- 8:00 - 8:45a: Concurrent Educational Sessions
- Maximizing Tenant Experience Through Automation and Security in Self Storage Facilities - Annapolis 1-2
- The Importance of Employee Onboarding and the Influence of Company Branding - Annapolis 3-4
- Don't Kill Your Golden Goose: Succession Strategies to Protect & Perpetuate Your Business - Baltimore 1-2
- Real Estate Appraisals & Tax Appeals - Baltimore 3-4
- 9:00 - 9:45a: Concurrent Educational Sessions
- Maximizing Operational Efficiency Within Traditional, Hybrid, and Remote Property Management - Annapolis 1-2
- Data Revolution: Walk-ins, Websites, and Aggregators - Mastering the Art of Conversion in the Digital Age - Annapolis 3-4
- Keys to Successfully Financing Self Storage in Today's New Lending Environment - Baltimore 1-2
- Winning Your Self Storage Zoning Battle: Even in the Face of Uncertainty - Baltimore 3-4
- 10:00 - 11:15a: Closing General Session
- The Self Storage Legal Network Power Hour - Woodrow Wilson Ballroom
Find the official SSA program here.
Join Tommy's Education Session!
Topic: Marketing What Matters: Case Studies of High-Performing Self Storage Operators
Host: Tommy Nguyen - StoragePug
Time: Wednesday, March 13 from 5:00 - 5:45p
Marketing strategies aren't one-size-fits-all! Every self storage business has its own challenges and strengths, and the needs of your facility are going to be a little different. But how do you know what's the right mix for you? In this session, we'll dig into the marketing strategies of highly successful operators to show what tools and channels they find effective, and what you may be able to use at your business.
- Which marketing channels are they using?
- How do they track the effectiveness of their marketing?
- Who manages each marketing channel for them?
- What marketing tools do they use in each channel?
- Which channels aren't as effective anymore?
When and Where is the SSA Conference?
The conference and trade show will be hosted at the Gaylord National in National Harbor, MD on Tuesday, March 12 through Thursday, March 14. When you arrive, make sure you sign in at the SSA registration desk for your badge and materials!
Gaylord National Resort & Convention Center
201 Waterfront St
National Harbor, MD 20745
Phone: (301) 965-4000
Venue Maps

