Wednesday, March 8, 2023
- 7:00a - 6:00p: Conference & Trade Show Registration
- 11:00a - 12:00p: Orientation for First-Time Attendees and New SSA Members
- 3:30 - 7:30p: Trade Show Open
- 6:00 - 7:30p: Opening Night Sponsors Reception
Thursday, March 9, 2023
- 7:00a - 3:30p: Conference & Trade Show Registration
- 7:45 - 8:30a: Educational Sessions
- Analysis of Self Storage Companies that Trade Publicly: Comparisons for Private Operators, Investors and Developers
- Understanding and Utilizing QR Codes for Self Storage
- Marketing with a Great Cause
- Best Practices in Property Security for Self Storage Operators
- 8:45 - 9:45a: General Session Panel: The Demand for Self Storage
- 10:00 - 11:15a: Opening Session & Feature Speaker: Archie Manning
- 11:30a - 2:30p: Trade Show Open
- 2:45 - 3:45p: Roundtable Discussions
- Your 5-Star Facility: How Reviews Transform Your Online Business
- 4:00 - 4:45p: Educational Sessions
- Improving Your Conversion Rate by Enhancing Your Local Listings and Reputation Management
- What Does Tenant Market Research Say About Your Tenants, Their Thoughts on Technology and Your Ability to Compete in Today's Market?
- Boat & RV Storage: What to Know About this Hot Storage Specialty
- From Small Beginnings to a Multi-Billion Dollar Platform
- 4:00 - 5:00p: Diversity & Inclusion Council Panel and Networking
- 5:00 - 5:45p: Educational Sessions
- What Have You Done for Me Lately?
- ESG: Simple Steps to be Better Stewards
- Remote Property Management: Innovators and Thought-Leaders Discuss Their Revolutionary Operations
- Right People in the Right Seats
- 6:00 - 7:30p: Welcome to New Orleans Reception
Friday, March 10, 2023
- 8:00 - 8:45a: Educational Sessions
- Cash... Everyone Needs It!
- Google Business Profile: Deep Dive Into Optimizing Up Your Listing
- Situational Awareness - Reduce Property Damage and Claims
- Why Aren't You Regularly Auditing Your Storage Property?
- 9:00 - 9:45a: Educational Sessions
- Physical & Digital Curb Appeal: Making Sure Your Brand is Making a Good First Impression
- Navigating Troubled Waters to Success
- Technology and Marketing Innovation for Any Budget
- The Five Greatest Mistakes We've Made in Self Storage
- 10:00 - 11:15a: Closing General Session: The Self Storage Legal Network's Legal Power Hour
Find the official SSA Program HERE.
Where do I go? Maps for SSA 2023
Catch Tommy leading a roundtable and a session!
Roundtable: Your 5-Star Facility - How Reviews Transform Your Online Business
Session Leader: Tommy Nguyen - StoragePug
Time: Thursday, March 9 @ 2:45-3:45p
It's no wonder that reviews are the backbone of local businesses - your customers want to store someplace they trust! No matter how well you market yourself, what your customers say about you matters most. Getting online reviews is key to getting more tenants in your doors. In this roundtable, we'll cover:
Why reviews are so important to your business, how reviews actually help your SEO, how to get more reviews, how to respond to negative reviews, and review best practices.
Educational Session: Google Business Profile - Deep Dive Into Optimizing Up Your Listing
Session Leader: Tommy Nguyen - StoragePug
Time: Friday, March 10 @ 8:00-8:45a
By now, we've all heard how important your Google Business Profile is, but how do you actually set it up the right way? In this session, we'll provide a hands-on, step-by-step workshop for operators to level up their listing. Bring your phones or laptops and get ready to log into your Google account! We'll go through each section of GBP and make sure your listing is in the right place. By the end of the session, everyone should have a better listing than they came in with! We'll cover:
How to claim and set up your Google Business Profile, how to edit and update your business info and gate hours, what settings and services to set up for your facility, how to get reviews and how to respond to them, how to add photos, and how to access and understand GBP data and insights.
