Wednesday, May 13, 2026
- 1:00pm: Registration
- 1:30 - 2:15pm: Building or Expanding: How to Avoid Expensive Mistakes from Concept to Lease-Up
- Lou Barnholdt & Mary Hunter, Universal Storage Group
- 2:30 - 3:15pm: Hidden Money in Your Facility: Revenue Leaks Most Owners Miss
- JC Reed (All-Purpose Storage)
- 3:30 - 4:30pm: The Self Storage Players Present: The Key to Poor Operations
- Shannon Charbonneau (XPS Solutions), Gary Edmonds (The Storage Manager), and Stacie Maxwell (SecureLease)
- 4:30 - 6:30pm: Tradeshow & Reception
- Stop by our purple table to get a pair of Pug Socks!
- 9:00pm - 1:00am: Late Night Happy Hour
Thursday, May 14, 2026
- 8:00am: Registration & Breakfast
- 8:25am: Welcome & Opening Remarks
- 8:30 - 9:30am: Evolving Trends in Self Storage: Pricing Controls & AI Integration
- Scott Zucker, Weissmann, Zucker, Euster, & Oblinger P.C.
- 9:30 - 10:30am: Roundtables
- Getting Good Leads: How to Stand Out from the Competition & Drive Traffic to Your Website - Steven Shipe, StoragePug
- 10:30am - 12:00pm: Tradeshow
- Stop by our purple table to get a pair of Pug Socks!
- 12:00pm: Lunch & Networking
- 12:45pm: Scholarship Presentation & Auction Drawings
- 1:00 - 2:00pm: Optimizing the Customer Experience: Cutting-Edge Tactics to Attract and Retain Tenants
- Mark Cieri (StorageDefender), Gary Edmonds (The Storage Manager), Jessica Johnson (The Storage Group), Rich Trott (Bomarc Self Storage)
- 2:00pm: Closing Remarks & Adjourn
Find the official Northeast Storage EXPO program here.
Join Steven's Roundtable!
Topic: Getting Good Leads: How to Stand Out from the Competition & Drive Traffic to Your Website
Speaker: Steven Shipe, StoragePug
Day & Time: Thursday, May 14 from 9:30 - 10:30am
The storage market is more saturated than ever. In some places, it feels like a new facility pops up every week! There are some simple, straightforward strategies to make sure you stand out amongst the crowd. In this roundtable, we’ll talk through the best ways to get people clicking on your website instead of your competitors’. We’ll cover:
- How to use SEO to compete in your local market
- The most effective ways to spend your marketing budget
- Tips for optimizing your Google Business Profile and boosting your ranking
When and Where is the Northeast EXPO?
The conference and trade show will be hosted at the Foxwoods Resort Casino in Mashantucket, CT on Wednesday, May 13th through Thursday, May 14th. When you arrive, make sure you sign in at the Northeast Storage EXPO registration desk for your badge and materials!
Foxwoods Resort Casino
350 Trolley Line Blvd
Mashantucket, CT 06338
Phone: (860) 312-3000
