Wednesday, April 12, 2023
- 7:00a - 5:00p: Registration and Badge Pickup
- 8:00 - 8:50a: Keynote Address
- 9:00 - 9:50a: Educational Sessions
- 30 Things I Wish I Knew Before I Started My Self-Storage Operation
- 5 Things You Must Know to Raise Money for Your Next Self-Storage Technology Needs
- Avoiding Overload: How to Honestly Evaluate Your Self-Storage Technology Needs
- Does this Site Make Sense? Where to Build Self-Storage in Today's Shifting Market
- Self-Storage Meets the Blockchain: Social Tokens and How They Could Transform Industry Investing
- What's What in Self-Storage Real Estate? Living in the Now, Forecasting the Future
- 10:00-10:50a: Educational Sessions
- Going Nuclear with Your NOI: Ways to Ignite Income, Defuse Expenses and Fuel Facility Value
- Insider Tips for Automating Self-Storage and Making that Coveted Mailbox Money
- Interpreting Self-Storage Facility Value in Today's Changeable Market
- Making Millions in Self-Storage: How to Find Opportunities, Outwit Competitors and Win Deals
- Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own
- Value Engineering in Self-Storage: Cinching the Purse Strings on Your Next Construction Project
- 10:00a - 2:30p: Overtime with the Experts
- 11:00 - 11:50a: Educational Sessions
- Exceeding Expectations of Self-Storage with Aesthetically Superior Design
- Fast-Tracking Your Self-Storage Investment Portfolio: What It Takes and Lessons Learned
- Getting Self-Storage Owners to Sell Their Facilities: Insider Acquisition Tips
- The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand
- The Self-Storage Metrics Every Manager Must Know - and Leverage - to be Utterly Indispensable
- Wielding Technology to Centralize - and Futurize - Your Self-Storage Sales Center
- 1:00 - 1:50p: Educational Sessions
- Getting Tactical About Taxes: Clever Strategies for Expanding Your Self-Storage Empire
- My Pain, Your Gain: The Hard Lessons I've Learned About Building Self-Storage
- Shopping for Self-Storage Software? Guidance to Help You Grasp Types, Features and Benefits
- Smooth Sailing or Bumpy Ride? Operators Share Their Boat/RV-Storage Triumphs, Tragedies and Tips
- The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door
- Traversing the Sea of Self-Storage Finance, No Matter the Economic Climate
- 2:00 - 3:00p: Table Talks
- SEO Demystified: How Google Business Profile Helps Your SEO
- 3:00 - 7:00p: Exhibit Hall Hours
- 7:00 - 8:30p: Party on the Plaza
Thursday, April 13, 2023
- 7:00a - 5:00p: Registration and Badge Pickup
- 8:00 - 8:50a: Educational Sessions
- Hiring Hell? Securing Top-Quality Self-Storage Staff, Even in Today's Infernal Labor Market
- How I Turned My Family's Self-Storage Operation on Its Head: An Automation Case Study
- Inside the Box, Outside the Lines: Real-Life Innovation in Self-Storage Conversion Projects
- Never Break the (Supply) Chain: Sourcing Materials and Prices for Self-Storage Projects
- The Newbie Investor's Guide: Finding a Successful Start in Self-Storage
- Their Perception is Your Reality: How to Influence the Key Groups that Determine Self-Storage Success
- 9:00 - 9:50a: Educational Sessions
- Driving Success: Designing Vehicle Flow and Parking for Your Self-Storage Property
- Federal Laws that Apply to Your Local Self-Storage Facility and How They Impact Your Business
- Getting Out, Cashing In: Positioning Your Self Storage Property for Sale
- Running Defense: What You Need to Keep Your Self-Storage Facility Safe and Secure
- The Intrapreneur Work Culture: What It is and How Your Self-Storage Operation Can Get One
- Which Way is Up? Where Google is Headed and How It's Going to Help you Outrank Competitors
- 9:00 - 11:30a: Overtime with the Experts
- 10:00 - 10:50a: Educational Sessions
- Don't be a Cyber Sucker! Protecting Your Self-Storage Business from Online Attack
- Give Them What They Want! Secrets to Staff Compensation, Motivation, and Retention
- Living the Dream: How We Built Our First Self-Storage Facility and Advice for the Faint of Heart
- Securing Funds in a Time of Uncertainty: Insights to Self-Storage Underwriting
- The Self-Storage Glow-Up: 5 Things Your Facility Needs to be the Best Revenue-Getter
- What You Need to Know About Digital Marketing in the New Era of Data Privacy
- 11:00a - 12:00p: Educational Sessions
- Investing & Development
- Management & Marketing
- Self-Storage Q&A Sessions
- Technology & Security
- 1:00 - 5:00p: Association Area
- 1:00 - 5:00p: Exhibit Hall Hours
- 1:30 - 3:00p: Buyers & Sellers Meeting
- 4:30 - 6:00p: Legal Chat with Jeff Greenberger
Find the official ISS program HERE.
Where do I go? Maps for ISS 2023
The conference setup is a little different this year, so make sure you know where you're headed! The Exhibit Hall and Educational Sessions will be held at Caesars Forum Conference Center – this is a separate building than Caesars Palace.
Once inside the Conference Center, head to the far east side, furthest away from Harrah's and the Skybridge. Look for the Academy Ballroom!
Be sure to catch Tyler leading a session on Wednesday!
Educational Session: The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door
Session Leaders: Tyler Anthony - StoragePug, Carol Mixon - SkilCheck Services
Time: Wednesday, April 12 @ 1:00-1:50p
At the end of the day, nothing is more important than getting new customers to come to your self-storage facility. How do you turn digital traffic into physical traffic? Which marketing tactics should you still be using? In this session, our presenters will share the right blend of traditional and digital strategies to get more people through your door and rent more units.
You'll learn:
- How to make the most of your Google Business Profile
- What makes an effective self-storage website
- How facility visibility and signage drive traffic
- Which marketing campaigns work (and which don't)
- How digital and physical marketing can mingle successfully
Then catch Tommy leading a Table Talk!
Table Talk: SEO Demystified: How Google Business Profile Helps Your SEO
Discussion Leader: Tommy Nguyen - StoragePug
Time: Wednesday, April 12 @ 2:00-3:00p
Everyone wants their business to be easy to find online. But, how does that work? These days, SEO (Search Engine Optimization) means a lot more than just your website. Every SEO goal should be about new customers finding your storage facility and renting a unit! Learn how customers are searching and finding storage businesses on Google.
We'll cover:
- What does SEO for storage mean?
- What terms do storage customers search for?
- How do storage shoppers use Google (and other search engines)?
- How your Google Business Profile affects your SEO
- Other ways to boost your website's SEO strategy
