Wednesday, February 11, 2026
- 3:00 - 5:00pm: Registration Open - St. George Foyer
- 5:00 - 7:00pm: Cocktail Reception - R Lawn
Thursday, February 12, 2026
- 8:00am - 4:30pm: Registration Open - Peninsula Registration Desk
- 8:30am - 1:00pm: Pre-Conference Operation/Legal Summit - Biscayne 2-3
- Operational Leverage in 2026: Identifying High-Impact Opportunities in Your Self Storage Operations
- Self Storage Legal Update for 2026: Is Your Facility in Compliance?
- 12:00 - 12:30pm: FSSA Conference & Membership Introduction - St. George
- 1:00 - 2:15pm: Welcome & Keynote
- Welcome & Legislative Update
- Keynote Address - Shawn DuBravac
- 2:30 - 3:15pm: Break-Out Sessions
- Big Beautiful Write-Offs: How Self Storage Owners & Investors Can Turn Tax Strategy Into Investment Capital - Biscayne 1
- Lessons from Large Operators: How to Market and Operate like the REITs - Tommy Nguyen, StoragePug - St. George
- AI & Automation: Powering the Next Generation of Self Storage Operations - Biscayne 2-3
- Optimizing the Customer Experience: Cutting-Edge Tactics to Attract and Retain Tenants - Longboat
- 3:30 - 4:15pm: Break-Out Sessions
- Making the Partnership Work: How to Communicate Effectively with Third-Party Management Companies - Biscayne 1
- The Psychology of the Storage Shopper: Why They Rent, Why They Don't, and How to Influence Both - St. George
- Ask the Experts - Biscayne 2-3
- Switching Software Doesn't Have to Hurt: How to Make the Transition Easier - Longboat
- 4:15 - 6:30pm: EXPO Open
- Visit us at Booth #127 to take home some Pug Swag!
- 5:00 - 6:30pm: Cocktail Reception in EXPO
- Visit us at Booth #127 to take home some Pug Swag!
Friday, February 13, 2026
- 7:00 - 11:00am: Registration - Peninsula Registration Desk
- 7:00 - 8:00am: Breakfast - Crystal C
- 8:00 - 9:00am: Roundtables - Biscayne 1-3
- Your 5-Star Facility: How to Get More Reviews - Layne Peterson, StoragePug - Table 14
- 9:00 - 11:00am: EXPO Open
- Visit us at Booth #127 to take home some Pug Swag!
- 8:00am - 12:45pm: Breakfast, round tables, trade show, and educational sessions
- The Self Storage Players Present: The Key to Poor Operations: Biscayne 1
- Where Did the Money Go? Creative Financing Strategies for Self Storage in 2026 - St. George
- Self Storage Demand in 2026: What's Changing and How to Prepare - Biscayne 2-3
Find the official FSSA program here.
Catch our Break-Out Session & Roundtable
Session: Lessons from Large Operators: How to Market & Operate like the REITs
Speaker: Tommy Nguyen, StoragePug
Day & Time: Thursday, February 12 from 2:30 - 3:15pm - St. George
From operations to marketing to tech tools, there are plenty of lessons that large, multi-location storage businesses have to teach us. In this session, we’ll explore what the successful large operators and REITs are doing - and discuss ways that you can implement these strategies effectively at your facility. We'll cover:
- What technology and processes are successful large operators implementing?
- How has marketing spend and strategy evolved over the last 5 years?
- What digital tools and tactics are large operators using - and should you be using them?
- How do REITs operate their facilities differently? What can you learn from them?
Roundtable: Your 5-Star Facility: How to Get More Reviews
Host: Layne Peterson, StoragePug - Table 14
Day & Time: Friday, February 13 from 8:00 - 9:00am - Biscayne 1-3
These days, nobody buys anything without reading a review first. Storage is no exception. One of the very best ways to stand out in a crowded market is to get as many positive reviews as possible–but sometimes, that can feel like an uphill battle. In this roundtable, we’ll talk about our favorite, well-tested strategies for getting more reviews and how to use those reviews to get more business. We'll cover:
- How to get more reviews
- How to respond to negative reviews
- What to do with positive reviews
When and Where is the FSSA Conference
The conference will be hosted at the Renaissance Orlando at SeaWorld in Orlando, FL on Wednesday, February 11 through Friday, February 13. When you arrive, make sure you sign in at the FSSA registration desk for your badge and materials!
Renaissance Orlando at SeaWorld
6677 Sea Harbor Dr
Orlando, FL 32821
Phone: (407) 351-5555
