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12th Annual SSAM 2021 Conference

The SSAM's 12th Annual Conference will bring together self storage operators from all over Michigan to hear from speakers and partners throughout the industry.

Sessions by Featured Speaker, Joe Doherty, several operational presentations, round tables, and panel discussions!

Tuesday, October 19, 2021 | 9:00 AM ET

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12th Annual SSAM 2021 Conference

StoragePug at the SSAM 2021

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SSAM 2021 - Event Banner

Tuesday, October 19, 2021 | 9:00 AM ET

The SSAM's 12th Annual Conference will be held on October 19-20, 2021 in Detroit, MI.

The SSAM's 12th Annual Conference will bring together self storage operators from all over Michigan to hear from speakers and partners throughout the industry.

Sessions by Featured Speaker, Joe Doherty, several operational presentations, round tables, and panel discussions!

Our very own Tommy Nguyen will be giving a seminar on how operators can use Google My Business to drive more online rentals!

It's going to be a great conference! Don't miss it!

Sign up for updates and then register for the event!

SSAM Conference Location

The Conference is happening at MotorCity Casino Hotel in Detroit, MI

Hotel Link

Google Maps Link

SSAM 2021 Conference Schedule

Tuesday, October 19th

  • 5:00 – 7:00p: Development Workshop: Building, Buying and Converting in Michigan

Michigan has seen a rise in self-storage demand and owners/operators are working to meet the need. If you’re considering your options as an owner, operator, developer and/or investor, join us to hear the pros/cons of all types of building. We will discuss conversions, building ground-up, expanding with portables or traditional build, and buying existing self-storage sites. 
Moderator: Peter Spickenagel – Citizen Storage Panelist: Adam Pogoda – Pogoda Companies Panelist: Theresa Gallas – Janus International

  • 7:00 – 9:00p: Cocktail Reception

Wednesday, October 20th

  • 8:00a: Registration and Continental Breakfast
  • 8:30a: Welcome Bill Sheffer, Executive Director, SSAM
  • 8:45a: MI Operators Share Best Practices in Navigating Business During the Era of Covid-19

    Hear from local and national experts based in Michigan as they deep-dive into owning and managing their self-storage businesses in our current Covid-19 landscape. These operators share the tools they’ve incorporated or enhanced in order to meet the needs of their tenants and future tenants while navigating a contact-less environment.
    Moderator: Jeff Steffani – U-Haul, Panelist: Chad Lundberg – The Storage Group, Panelist: Jim Abraham – Abe’s Storage, Panelist: Jordan DeGraaf – Rockford Self Storage
  • 9:45a: Break with Exhibitors
  • 10:00a: The Self-Storage Google My Business Playbook

    Can Google My Business (GMB) drive more rentals? There's the right way to set up Google My Business and lots of wrong ways. Today, we'll go over how to set up GMB to maximize exposure, generate leads, and get more customers. Come learn how GMB can truly maximize your exposure and hit your optimal occupancy. Plus, we'll go over the key differences between Local SEO, Organic SEO, and paid ads. Tommy Nguyen – StoragePug
  • 11:30a: Lunch/Award Ceremony/2021 Annual Meeting Chad Lundberg - SSAM President
  • 1:00p: Today's Technology Must-Haves in Owning and Operating Self Storage Businesses

    Technology, as we know, is constantly evolving with products and services in our industry moving at a quick pace as well. Join Peter Spickenagel of Citizen Storage and Alonna Ross of StorageAuctions.com to hear what tasks can be streamlined as part of your operations and management procedures, freeing up your team to drive more revenue and add to your bottom line. The self-storage industry has seen rapid growth in operations and revenue-enhancing technology and these panelists are some of the “best of the best”. Moderator: Theresa Gallas – Janus International Panelist: Alonna Ross – StorageAuctions.com Panelist: Peter Spickenagel – Citizen Storage Panelist: Tommy Nguyen - StoragePug
  • 2:00p: Roundtable Discussions

    We will have multiple topics of interest to owners and operators.  You will have the opportunity to participate in 3 different round table discussions that benefit you most during this session. 

  • 3:15p: Break with Exhibitors
  • 3:30p: Legal Symposium

    Take this opportunity to hear from the attorney representing the national Self Storage Association.  Joe will cover some of the hot-button topics that affect our industry.  You will also have the opportunity to ask questions that are important to you and your facility. Joe Doherty, General Counsel – Self Storage Association 
  • 5:00p: Closing Remarks Bill Sheffer, Executive Director, SSAM
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